Book Description

'This research project combines contemporary and historical analysis to trace the evolution of Australian multinationals. It provides unique insights into how firms from a small economy achieved global competitiveness in their niche markets, while examining the barriers that inhibited others. The evidence is presented in comparative, industry and firm-case studies, and tells the story of international business made in Australia. The longitudinal and multi-level analysis in this research provides new insights that challenge the predominance of cross-sectional analytical framework dominating strategic management. Any scholars sincerely interested how companies from small countries can succeed on the global stage ought to read this book.' - Klaus E. Meyer, University of Reading Business School, UK The international business literature often struggles to depict a universal experience of internationalisation from the perspective of large countries. This book seeks to enrich the literature by providing a nuanced overview of the little-known Australian experience, being an atypical case of a small- to medium-sized economy which liberalised rapidly from the 1980s outside any trading bloc. Six data-rich survey chapters explore Australia's mixed success in founding its own multinationals. The experience of Australian firms is set in historical and comparative perspective, including interactions with inward and specifically American FDI. Five industry studies next consider why firms in retail, wine and professional services were more successful than in financial services and shipping. Nine detailed case studies of firms then identify the elements of administrative heritage, strategy and learning that have been the key to success or failure. The book concludes by outlining what can be learned from Australia's example and presenting implications for future research. The Internationalisation Strategies of Small-Country Firms will appeal to scholars, researchers and postgraduate students in international business and international economics.