Marketing Innovations in the Automotive Industry


Book Description

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.




A Car Dealer's Guide to Google My Business


Book Description

You never get a second chance to make a good first impression! It's estimated there are more than 2 trillion Google searches per year--and 46 percent of all Google searches seek local information. But when shoppers find your store online, will they come? In this timely how-to book, online marketing guru George Nenni walks you through the process of mastering Google My Business, a free online platform for listing your key business information, including address, contact information, photos and reviews. Google My Business is a proven tool for helping businesses increase their visibility with local shoppers. A Car Dealer's Guide to Google My Business shows you how to: * Create a GMB account for single or multiple locations * Refresh and verify your GMB content to stay current * Answer customer questions and monitor reviews to protect your brand * Know which queries car shoppers use for better SEO * Know where customers are searching by zip code * Oversee your listing analytics via the GMB dashboard. Don't just help car buyers find you on Google Search or Google Maps, sell them at the point of discovery!




America’s Other Automakers


Book Description

In 2018 almost half of all vehicles made in North America were produced at foreign-owned plants, and the sector was on track to monopolize the market. Despite this, the industry has been overlooked compared with its domestic counterpart, both in scholarship and popular memory. Redressing this neglect, America’s Other Automakers provides a new history of the foreignowned auto sector, the first to extensively draw on archival sources and to articulate the human agency of participants, including workers, managers, and industry recruiters. Timothy J. Minchin challenges the view that the industry’s growth primarily reflected incentives, stressing human agency and the complexity of individual stories instead. Deeply human in its approach, the book also explores the industry’s impact on grassroots communities, showing that it had more costs than supporters acknowledged. Drawing on a wide range of primary and secondary sources, America’s Other Automakers uncovers significant tensions over unionization, reports of discriminatory hiring, and unease about the industry’s rapid growth, critically exploring seven large assembly facilities and their impact on the communities in which they were built.




Digital Marketing in the Automotive Electronics Industry


Book Description

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.










Automotive Industries


Book Description







Japan as an Automotive Market


Book Description