Grounded


Book Description

Acclaimed authors of Angle of Attack, Malmquist and Rapoport, confront the many crises affecting the aviation industry. Starting with the mistakes surrounding the 737 MAX, continuing through the covid-19 pandemic and future economic and environmental concerns, the authors walk us through issues concerning finance, safety and viability of an industry that is considered in many ways too big to fail. Are the bail outs being administered from governments this year's banking bailout and are they as essential and what can be done in the future to ensure people feel safe to fly and airlines can re-imagine themselves for the future.




Air Rage


Book Description

This frightening book explores the causes and cases of air rage that have resulted in crashes on commercial airlines. The author attempts to make readers aware of the scope of the problem and what can be done to solve it.




Emergency Maneuver Training


Book Description

Emergency Maneuver Training is a textbook for emergency maneuvers and other unusual attitude training programs as well as a source book for independent study. It explains the EMT (Emergency Maneuver Training) Program developed by the author and taught to acclaim throughout the USA. The book--enhanced by 115 illustrations--helps pilots develop an integrated understanding of the direct effects of airplane controls when applied individually and in combination; of human factors and variables introduced into the flight process by pilots; and of proper pilot procedures to remedy difficult situations encountered in flight.




Flying Blind


Book Description

NEW YORK TIMES BUSINESS BEST SELLER • A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies" (New York Times Book Review), from the award-winning reporter for Bloomberg. Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The planemaker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever. How did things go so horribly wrong at Boeing? Flying Blind is the definitive exposé of the disasters that transfixed the world. Drawing from exclusive interviews with current and former employees of Boeing and the FAA; industry executives and analysts; and family members of the victims, it reveals how a broken corporate culture paved the way for catastrophe. It shows how in the race to beat the competition and reward top executives, Boeing skimped on testing, pressured employees to meet unrealistic deadlines, and convinced regulators to put planes into service without properly equipping them or their pilots for flight. It examines how the company, once a treasured American innovator, became obsessed with the bottom line, putting shareholders over customers, employees, and communities. By Bloomberg investigative journalist Peter Robison, who covered Boeing as a beat reporter during the company’s fateful merger with McDonnell Douglas in the late ‘90s, this is the story of a business gone wildly off course. At once riveting and disturbing, it shows how an iconic company fell prey to a win-at-all-costs mentality, threatening an industry and endangering countless lives.




COVID-19, Technology and Marketing


Book Description

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.




Right Away & All at Once


Book Description

An expert in business turnaround shares his inspiring approach to problem-solving: “A fascinating read” (Mitt Romney). Visionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Here, Brenneman takes what he’s learned from turning around or tuning up many businesses—including Continental Airlines and Burger King—and distills it into a simple, clear, five-step roadmap that anyone can follow. He teaches you how to: *prepare a succinct Go Forward plan *build a fortress balance sheet *grow your sales and profits *choose all-star servant leaders *empower your team For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But he also came to realize that he could apply these same principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life—faith, family, friendship, fitness, and finance—into consideration. Brenneman’s inspiring examples, from both his business and his life, demonstrate the astounding effects these steps can have when you apply them—right away and all at once.




Stormy Skies


Book Description

As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future.




Fundamentals of Aviation Crisis and Emergency Management


Book Description

This book takes the topic of aviation crisis and emergency management and walks the reader through what aviation organisations must consider alongside legislation to respond fully to an aviation emergency or accident. It offers both theory and practical tips and ideas along with templates and checklists to help build confidence in how to run an aviation emergency operation. This includes timelines for activation, setting up and managing humanitarian centres and how a full aviation crisis operation runs at the site of the accident. Fundamentals of Aviation Crisis and Emergency Management is the only textbook available with all required elements laid out chronologically. The reader can plan for, train for, and exercise for a multitude of crisis examples, building both confidence and competence in managing an aviation emergency. Fundamentals of Aviation Crisis and Emergency Management includes a range of case studies and a variety of interviews with those people who have experienced an aviation crisis and deployed to it. This allows the reader to fully immerse themselves in the topic and makes the book both a textbook of key knowledge and also a book that can be read for increasing understanding of the topic. It will be essential for aviation students and professionals, disaster response organisations, and emergency planners.




Emergency!


Book Description

This work tells the stories of actual air incidents and near-misses, recounted by those who experienced them firsthand.




Fundamentals of International Aviation


Book Description

International aviation is a massive and complex industry that is crucial to our global economy and way of life. Designed for the next generation of aviation professionals, Fundamentals of International Aviation, second edition, flips the traditional approach to aviation education. Instead of focusing on one career in one country, it introduces readers to the air transport sector on a global scale with a broad view of all the interconnected professional groups. This text provides a foundation of ‘how aviation works’ in preparation for any career in the field (including regulators, maintenance engineers, pilots, flight attendants, airline and airport managers, dispatchers, and air traffic controllers, among many others). Each chapter introduces a different cross-section of the industry, from air law to operations, security to environmental impacts. A variety of learning tools are built into each chapter, including 24 case studies that describe an aviation accident related to each topic. This second edition adds new learning features, geographic representation from Africa, a new chapter on economics, full-color illustrations, and updated and enhanced online resources. This accessible and engaging textbook provides a foundation of industry awareness that will support a range of aviation careers. It also offers current air transport professionals an enriched understanding of the practices and challenges that make up the rich fabric of international aviation.