Author : Don Wright
Publisher : John Wiley & Sons
Page : 250 pages
File Size : 37,15 MB
Release : 1991-09-03
Category : Business & Economics
ISBN : 9780471522645
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Author : S. C. Sahoo
Publisher : Academic Foundation
Page : 212 pages
File Size : 24,59 MB
Release : 1991
Category : Business & Economics
ISBN : 9788171880607
Author : A. Parment
Publisher : Springer
Page : 267 pages
File Size : 17,34 MB
Release : 2014-12-17
Category : Business & Economics
ISBN : 1137440783
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Author : Richard S. Tedlow
Publisher : Routledge
Page : 246 pages
File Size : 35,29 MB
Release : 2014-09-15
Category : Business & Economics
ISBN : 1317663004
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Author :
Publisher :
Page : 1586 pages
File Size : 45,68 MB
Release : 1990
Category : Government publications
ISBN :
Author :
Publisher :
Page : 452 pages
File Size : 49,2 MB
Release : 1997
Category : Bank management
ISBN :
Author : Andrew Sardanis
Publisher : Bloomsbury Publishing
Page : 289 pages
File Size : 26,51 MB
Release : 2007-01-26
Category : Biography & Autobiography
ISBN : 0857717723
This is a vivid personal history of an international business career. "A Venture in Africa" takes the reader through the twists and turns of doing business with African states and leaders in the turbulent 1970s and later. Drawing on his long experience of modern Africa and international business, Sardanis portrays the crises, disasters and personalities he has encountered in the continent. He shows how the old Africa of corruption, despotism and nepotism is being replaced by a new Africa in which a rising generation of business leaders is emerging - with practical technical and professional skills and free from the post-colonial mentality. A hugely intriguing and entertaining story which shows that Africa, despite the bad press, presents an immensely important and a rich source of commercial opportunities for the successful businessman.
Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
Page : 576 pages
File Size : 16,66 MB
Release : 2008
Category : Business & Economics
ISBN : 0749450851
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author : Ross Cranston
Publisher : Oxford University Press
Page : 633 pages
File Size : 15,63 MB
Release : 2018
Category : Business & Economics
ISBN : 0199276080
This third edition of the Principles of Banking Law provides an authoritative treatment of both domestic and international banking law. This edition contains expanded coverage of developments in other comparable jurisdictions, internet banking services and money laundering.
Author : Art Weinstein
Publisher : Routledge
Page : 279 pages
File Size : 28,59 MB
Release : 2013-04-03
Category : Business & Economics
ISBN : 1136419888
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
