Barnett Bank Newcomers Program


Book Description

Barnett Bank of Jacksonville initiated a newcomers program with the intention of acquainting new residents with the community and services the bank offers. A business development officer was hired to run the program. Under his direction, an automated record-keeping system was developed, along with effective methods of calling on realtors, developers and other lead sources. A packet of information was designed for distribution, along with materials used in conjunction with the referral system. From October 1982 to June 30, 1983, 889 leads had been followed through and 125 leads had generated $599,341 in deposits.




Barnett Bank of Pinellas County Residential Newcomers Program


Book Description

Having determined that newcomers' programs being presently offered by neighboring banks lacked penetration, timeliness and useful information, Barnett Bank of Pinellas County decided to implement their own Newcomers Program. Its objectives were to: 1) target the newcomer market prior to relocation and 2) form a relationship with the area realtors by offering the newcomers service as a free marketing tool and in turn receive qualified referrals. Some of the steps taken to implement the program were: producing a Newcomers Guide, composing form letters to be used at various stages of contact with newcomers, composing telephone scripts for follow-up calls, designing a lead referral system and designing advertisments for insertion in area publications. In the first year, the Newcomers Program generated 4,253 leads and 109 new accounts for total initial deposits of $1,483,592.




Barnett Bank


Book Description

William Boyd Barnett opened the Bank of Jacksonville in 1877, the first institution of what would later become known as Barnett Banks. Barnett and his two sons built a successful family business, and their bank played a part in a number of historically significant events, from the financing of the Disston land purchase that solidified the state's finances in the 1880's to the rebuilding of Jacksonville after the destructive 1901 fire. Over the course of its 120-year history, Barnett has maintained a significant presence in Florida's economic development.




Tampa Bay Magazine


Book Description

Tampa Bay Magazine is the area's lifestyle magazine. For over 25 years it has been featuring the places, people and pleasures of Tampa Bay Florida, that includes Tampa, Clearwater and St. Petersburg. You won't know Tampa Bay until you read Tampa Bay Magazine.




Tampa Bay Magazine


Book Description

Tampa Bay Magazine is the area's lifestyle magazine. For over 25 years it has been featuring the places, people and pleasures of Tampa Bay Florida, that includes Tampa, Clearwater and St. Petersburg. You won't know Tampa Bay until you read Tampa Bay Magazine.




Principles of Banking


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Market Segmentation


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Communication Arts


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Economic Evaluation in Education


Book Description

The past decade has seen increased attention to cost-effectiveness and benefit-cost analysis in education as administrators are being asked to accomplish more with the same or even fewer resources, philanthropists are keen to calculate their "return on investment" in social programs, and the general public is increasingly scrutinizing how resources are allocated to schools and colleges. Economic Evaluation in Education: Cost-Effectiveness and Benefit-Cost Analysis (titled Cost-Effectiveness Analysis: Methods and Applications in its previous editions) is the only full-length book to provide readers with the step-by-step methods they need to plan and implement a benefit-cost analysis in education. Authors Henry M. Levin, Patrick J. McEwan, Clive Belfield, Alyshia Brooks Bowden, and Robert Shand examine a range of issues, including how to identify, measure, and distribute costs; how to measure effectiveness, utility, and benefits; and how to incorporate cost evaluations into the decision-making process. The updates to the Third Edition reflect the considerable methodological development in the evaluation literature, and the greater empiricism practiced by education researchers, to help readers learn to apply more advanced methods to their own analyses.




Consumer Survey


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