Super-Smart Shopping


Book Description

Before spending money, smart shoppers save, budget, and compare.




How to Shop for Free


Book Description

Kathy Spencer can whittle a 267.22 grocery bill down to one penny. How to Shop for Free is Spencer's smart, sassy, step-by-step savings guide that teaches you how to do just that -- and more. You'll learn how to find the best savings and combine them with store promotions, rewards programs, and store credit to get almost anything for free -- from organic produce to makeup, prescription drugs to clothing. With an eye toward cutting your monthly spending on the basics, Spencer guides you through many popular stores -- including CVS, Kohl's, Safeway, Target, and Walgreens -- and explains how to maximize your savings. Follow Spencer's plan and, by the end of the book, you'll be shopping for free.




Being the Shopper


Book Description

Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." --Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" --Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start." --Barry Gibbons, former Chairman/CEO of Burger King author and entrepreneur "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listening to the voice of your customer, but Mr. Lempert provides a refreshing guide as to how you really can do it." --Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson "Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it." --Steve Rivkin, President, Rivkin & Associates coauthor, IdeaWise and Differentiate or Die




Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments


Book Description

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.




Why We Buy


Book Description

Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.




Never Pay Retail Again


Book Description

Want to look like a million bucks while you save a pretty penny? Maximize your personal style on any budget with fashion and beauty expert Daisy Lewellyn’s fun, practical, must–have guide to smart shopping. Times may be tough, but you can still look fabulous. Learn to rethink the way you buy, end unnecessary spending, and save money without sacrificing your personal style. Fashion and beauty guru Daisy Lewellyn’s savvy shopping advice and priceless insider secrets will help you score the brands you love at real discounts. The creative, inspiring, and timeless tips in Never Pay Retail Again will teach every Bargain Babe how to: • Know what, when, and how to purchase on the cheap. • Make the sales people your best friends so you’ll get access to the best merchandise—with discounts. • Turn your closet into your own private boutique, with easy ideas for transforming or updating old pieces for just a few dollars. • Train your eye to recognize quality clothes and accessories for rock-bottom prices at sample sales, department stores, or discount outlets. And much more!




Shop Smart, Save More


Book Description

These days the cost of food and other basic necessities is going through the roof. Teri Gault's groundbreaking website, www.TheGroceryGame.com, has already helped millions save serious money. And now she shares the secrets to sensible shopping in one essential volume, so you can feed your family and take care of their needs for thousands of dollars a year less! Shop Smart, Save More provides step-by-step instructions on how to: find and shop the right stores decode "Everyday Low Prices" and other grocery store lingo master the science of coupons organize your shopping list stockpile effectively recognize bogus "bargains" and anticipate real sales go green for less green . . . and much, much more!







Good Housekeeping Good Deals and Smart Steals


Book Description

"Whether you want to cut back on expenses or simply love a great bargin, 'Good deals & smart steals' will show you how to get what you want for less--without sacrificing quility"--Back cover.




Youtility


Book Description

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.