Author : Susanna Jaray
Publisher : Career FAQs
Page : 165 pages
File Size : 13,41 MB
Release : 2005
Category : Marketing
ISBN : 192110614X
As the most creative corner of the business world, a career in marketing will have you at the centre of creating ideas for new products and services. Profiling a diverse range of industry professionals, insider tips and information on how to get your qualifications.
Author : Prabhu Sivabalan
Publisher : Cengage AU
Page : 320 pages
File Size : 30,78 MB
Release : 2018-09-01
Category : Business & Economics
ISBN : 0170416860
ACCT3 Management is the Asia-Pacific edition of the proven 4LTR press approach to management accounting, designed to enhance students learning experiences. The text is for teaching students learning the preparers/debits and credits approach and is presented in an easy-to-read and accessible style. This third edition includes a strong suite of student and instructor resources that enhance student learning and revision. New, print versions of this book come with bonus online study tools on the CourseMate Express platform Learn more about the online tools cengage.com.au/learning-solutions
Author : Dekker Fraser
Publisher :
Page : 140 pages
File Size : 23,54 MB
Release : 2019-05-10
Category :
ISBN : 9781097513284
According to Glassdoor, the average salary for a product marketing manager is over $113K (before signing, peformance, and stock bonuses). But, why shoot for an average salary, when you can earn a significantly higher salary at high profile tech companies, startups, and Fortune 500 businesses? Silicon Valley veteran marketer Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena. Become a Product Marketing Manager is the premier marketing career guide because Dekker draws from both top-tier marketing training received while earning his master's degree at the #1 university for marketers at the Kellogg School of Management and also his years of experience in all aspects of marketing products at top companies like Sony and Google-backed Rocket Lawyer. Not only does Dekker give you insider knowledge about how to get hired and earn high 6-figure marketing salaries, he also provides insider tactics for becoming an elite marketer and quickly getting a high-paying marketing job: Learn what the best companies look for when hiring marketers and how to have the best chance to get hired Advanced marketing interview techniques - how to answer the questions that matter, from the perspective of a professional that has hired many top-level marketers Launching your marketing career with proven marketing strategies - Target market identification, segmentation, and viral marketing Soft skills that will get you ahead in the office and set you up for marketing promotion Marketing math that even a lot of marketing professionals don't know Copywriting tips for landing contracts and selling products Real world examples about how to sell products in a variety of high-tech companies - software marketing, technology marketing and web marketing The most important thing that you can do to set yourself up for success in any business is to learn from top-level talent. Dekker received outstanding training from the best in the marketing field. Now, you can learn how to be one of the best marketers in your area by applying the marketing tips that the author learned over years of marketing success. Page Up and Order Now.
Author :
Publisher : Infobase Learning
Page : 128 pages
File Size : 33,20 MB
Release :
Category :
ISBN : 1581319053
Author : Adam Reiter
Publisher : Lulu.com
Page : 80 pages
File Size : 18,63 MB
Release : 2008-12-01
Category : Business & Economics
ISBN : 0615261191
A five step formula for identifying and landing your dream job in fashion.
Author : Brian Lawley
Publisher : John Wiley & Sons
Page : 389 pages
File Size : 50,50 MB
Release : 2017-01-24
Category : Business & Economics
ISBN : 1119264022
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Author : Stewart Rogers
Publisher : Sourcebooks, Inc.
Page : 301 pages
File Size : 24,64 MB
Release : 2008-01-01
Category : Business & Economics
ISBN : 1402234562
Stewart Rogers has made 100,000 cold calls...and lived to tell about it. Now, in Lessons from 100,000 Cold Calls, this veteran sales pro shows salespeople how to cold call their way to success. Compiling his lessons and techniques into an easy-to-use guide, Rogers shows salespeople how to: -Set realistic, yet challenging goals -Build a master database of sales prospects -Write simple yet powerful scripts -Build immediate and intimate trust by phone -Sell concept and credibility in 60 seconds -Sell ethically by phone Free audio samples available for download online will help readers hone their phone and selling skills. B2B telemarketing is as hot as ever, and Lessons from 100,000 Cold Calls is the one book salespeople need.
Author : S. Jayachandran
Publisher : Excel Books India
Page : 528 pages
File Size : 36,7 MB
Release : 2004-05
Category : Marketing
ISBN : 9788174463623
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Author : William Rotch
Publisher :
Page : 344 pages
File Size : 34,55 MB
Release : 1964
Category : Small business
ISBN :
Contents: Starting a new business Developing a business Major expansion of a business Special Situations Readings.
Author :
Publisher :
Page : 1934 pages
File Size : 21,89 MB
Release : 1928
Category : Marketing
ISBN :
