Becoming a Global Audience


Book Description

What does globalization mean for the television audience? Becoming a Global Audience examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this «Indianization» is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of «Top Ten» shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization.




Captive Audience


Book Description

Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.




Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works


Book Description

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling




Reach


Book Description

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact. Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others. Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas. This is a long-term process-one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.




Playing to the World's Biggest Audience


Book Description

Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, and the escalation of democracy movements. This book examines the prospect of a global Chinese audience.




Trends in Outdoor Recreation, Leisure, and Tourism


Book Description

This book focuses on the issues and trends in outdoor, 'nature-based' recreation, leisure and tourism and explores the implications for public policy, planning, management and marketing. It is intended as supplementary reading for advanced students and is a useful reference tool.




Being Played: Gadamer and Philosophy’s Hidden Dynamic


Book Description

Are we being played? Is our understanding of the traditionally fixed and static concepts of philosophy based on an oversimplification? This book explores some of the theories of the self since Descartes, together with the rationalism and the empiricism that sustain these ideas, and draws some startling conclusions using Gadamer’s philosophical study of play as its starting point. Gadamer’s ludic theory, Sampson argues, reveals a dynamic of play that exists at the deepest level of philosophy. It is this dynamic that could provide a solution in relation to the Gadamer/Habermas hermeneutics debate and the Gadamer/Derrida relativism debate, together with a theory of totality. Sampson shows how ludic theory can be a game-changer in understanding the relationship between philosophy and literature, exploring the dynamic between the fictive and non-fictive worlds. These worlds are characterized simultaneously by sameness (univocity of Being) and difference (equivocity of Being). The book questions Heidegger’s idea that the univocity of Being is universal, instead maintaining that the relationship between the univocity of Being and equivocity of Being is real, and that ontological mediation is required to present them as a unified whole. Using the works of Shakespeare, Beckett and Wilde, Sampson contends that such a mediation, termed ‘the ludicity of Being’, takes place between literature and its audience. This literary example has profound implications not only for literature and its attendant theories but also for philosophy — in particular, ontology and hermeneutics.




The Global Public Relations Handbook, Revised and Expanded Edition


Book Description

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.




Factfulness


Book Description

INSTANT NEW YORK TIMES BESTSELLER “One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates "Factfulness by Hans Rosling, an outstanding international public health expert, is a hopeful book about the potential for human progress when we work off facts rather than our inherent biases." - Former U.S. President Barack Obama Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers. In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse). Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases. It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most. Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. --- “This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.




Becoming a YouTuber


Book Description

Do you dream of becoming a successful YouTuber? Do you want to create engaging content, build a loyal community, and maybe even make money from your passion? Then this book is for you! "Becoming a YouTuber: The Ultimate Guide" is an essential companion for those who aspire to shine on the world’s most popular video-sharing platform. Through its pages, you'll discover the secrets of the most influential content creators, as well as the concrete steps to achieve your goals as a YouTuber. Right from the introduction, we immerse you in the fascinating world of YouTube, exploring the compelling reasons why becoming a YouTuber could be the realization of your dreams. You’ll learn how to find your passion, identify your skills, analyze market demand, and develop a unique style that sets you apart. The book guides you through planning and research, showing you how to create an effective content calendar, identify trends and your audience’s needs, and study the competition to find opportunities for differentiation. You'll uncover the secrets to creating high-quality content, from choosing the right equipment to managing lighting, sound, and staging. Editing techniques will help you captivate your audience, while sound optimization and the addition of music and sound effects will enhance both visual and auditory experiences. Managing your YouTube channel will become a breeze with tips on optimization, audience interaction, and social media engagement. You’ll also discover how to grow your channel and earn money through smart growth strategies and diversified income sources. But that’s not all. This guide delves into the challenges of being a YouTuber, ethics as a content creator, transparency, and integrity. You’ll learn how to deal with criticism and online harassment while maintaining your personal values. Finally, "Becoming a YouTuber: The Ultimate Guide" takes you into the future of YouTubing, showing you how to stay relevant in a constantly evolving media landscape. Whether you’re a beginner or looking to enhance your YouTube presence, this book is an invaluable resource for anyone aspiring to become a successful YouTuber. So, get ready to launch your channel, captivate your audience, and fulfill your dreams of creating content on YouTube. Your adventure starts here.