A Practice that Works


Book Description

In the advent of managed care and the continuing decline in reimbursement felt across the various disciplines of mental health have had profound impacts upon the quality and quantity of care in the field. As it has become increasingly difficult for a practitioner in private practice to provide a satisfactory level of care while earning a living in the process, many clinicians have become more innovative in the services they offer their clients. This book pulls together a group of mental health professionals who have branched out into new markets and services. A Practice that Works represents an anthology of new knowledge in the field, as chapter contributors describe in revealing detail their own innovative techniques. After first describing the idea behind a strategy such as Wilderness Therapy Programs, the editors discuss the logistics of billing issues pertinent to the strategy and provide practical steps to its implementation, follow-through and development. Finally each chapter includes a 'testimonial' from the editors before considering issues such as any other implications of the strategy, how the strategy can fit into one's larger therapeutic model, and how this new way of thinking has impacted the author's life and practice. This timely book should appeal to professionals in all areas of the mental health fields, and is written in a general style that will not turn any of them away from the innovative lessons to be gleaned from such a unique compilation.




How to Write Copy That Sells


Book Description

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing




Nobody Wants to Read Your Sh*t


Book Description

There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?




How to Sell Anything to Anybody


Book Description

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.




Million Dollar Outlines


Book Description

Discover the secrets to crafting a successful novel in this guide by a master writer & instructor and New York Times–bestselling author. Bestselling author David Farland taught dozens of writers who went on to staggering literary success, including such #1 New York Times Bestsellers as Brandon Mull (Fablehaven), Brandon Sanderson (Wheel of Time), James Dashner (The Maze Runner) and Stephenie Mayer (Twilight). In this book, Dave teaches how to analyze an audience and outline a novel to appeal to a wide readership. The secrets found in his unconventional approach will help you understand why so many of his authors went on to prominence. Hailed as “the wizard of storytelling,” Dave was an award-winning, international best-selling author with more than fifty novels in print, and a tireless mentor and instructor of new writers. His book Million Dollar Outlines is a seminal work teaching authors how to create a blueprint for a novel that can lead to bestseller success.




The Story Grid


Book Description

WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult). The Story Grid is a tool with many applications: 1. It will tell a writer if a Story ?works? or ?doesn't work. 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story'the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation.







How to Get a Literary Agent


Book Description

Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a




Scrivener Absolute Beginner's Guide


Book Description

Far more than a word processor, Scrivener helps you organize and brainstorm even the most complex writing project, bring together your research, and write more efficiently and successfully than ever before. Long available for Mac, there’s now a Windows version, too. Thousands of writers and aspiring writers are discovering this powerful, low-cost tool. Now, there’s an up-to-the-minute, easy guide to the latest versions of Scrivener for both Mac and Windows: Scrivener Absolute Beginner’s Guide. Written by working novelist and experienced computer book author Jennifer Kettell, this guide doesn’t just present features and menus: it presents Scrivener in the context of your creative workflow, so you can make the most of this amazing software. Kettell draws on years of Scrivener experience and private tutoring to help you use Scrivener in both fiction and non-fiction projects, including screenwriting and academic writing. This book is as authoritative as it gets. Kettell not only wrote it in Scrivener: screen captures show her work in progress, and identify powerful ways to use Scrivener to improve productivity. Her book has been tech edited by the Literature & Latte software team member who serves as main liaison for the Scrivener Windows product to ensure that the Windows version is covered as thoroughly as the Mac version. You’ll learn how to: · Integrate Scrivener into your own personal workflow · Get to know Scrivener’s interface and customize it to your workstyle · Write, organize, storyboard, plot, and edit your document · Create custom templates to manage manuscripts, brainstorming, and research · Use keywords and metadata to keep track of complex projects · Track your progress and backing up your work · Generate a completed manuscript · Create an e-book from your manuscript · Discover new uses for Scrivener Throughout, Kettell clearly identifies differences between the Mac and Windows versions of Scrivener, so you’re never frustrated by searching for a feature that isn’t there. Scrivener Absolute Beginner’s Guide is simple, clear, non-technical, and written from the viewpoint of a professional writer for other writers. It’s the Scrivener guide thousands of writers have been waiting for.