Behavioral Traffic Safety Messaging on Variable Message Signs


Book Description

Changeable, electronic, or dynamic message signs are used to provide real-time traffic information to drivers while en route to their destination. Many agencies also use these signs to display safety messages when the signs are not being used to display other traffic information. These types of messages encourage safe driving behaviors such as wearing seat belts and not drinking and driving. The TRB Behavioral Traffic Safety Cooperative Research Program's BTSCRP Research Report 3: Behavioral Traffic Safety Messaging on Variable Message Signs provides an evidence-based approach to help guide behavioral traffic safety message design and display on variable message signs.



















Traffic Safety and Human Behavior


Book Description

This comprehensive 2nd edition covers the key issues that relate human behavior to traffic safety. In particular it covers the increasing roles that pedestrians and cyclists have in the traffic system; the role of infotainment in driver distraction; and the increasing role of driver assistance systems in changing the driver-vehicle interaction.




Uniform Traffic Control and Warning Messages for Portable Changeable Message Signs


Book Description

The objective of this study was to develop and test word and symbol traffic control and hazard messages for portable changeable message signs (PCMSs). The messages were designed for the standard PCMS with three lines of eight characters. First, a comprehensive listing of candidate PCMS messages was developed. This was done by interviewing State highway engineers, surveying PCMS manufacturers and questioning motorists. In those situations where subjects did not express an overwhelming sign preference additional field testing was done. The detection distances of the candidate messages were determined using a PCMS under both day and night conditions.







Designing VMS Sign Messages to Enhance Driving Safety


Book Description

The state-of-the-art variable message sign (VMS) systems have been widely used as a crucial means in the daily traffic environment to promote safe and efficient driving on highways. In addition, these overhead mounted VMSs play an important role in the Intelligent Transportation System (ITS) by displaying real-time information and advice about roadway and traffic conditions. Thus, a properly designed and displayed message on VMS is especially important to a motorist who has to detect, comprehend, and act on signage information while being occupied with the driving task. To this end, this book proposes a comprehensive human factors study, incorporating three approaches: driver questionnaire surveys, lab experiments, and field studies, to investigate various factors in VMS messaging and their impacts on a drivers understanding of and reaction to a message. The findings with a specific set of VMS features should help traffic engineers and highway management design VMS signs that could be noticed, understood and responded to in a more timely fashion. Safer and more proactive driving experiences could be achieved by adopting these suggested VMS features.