Behind the Magic. An Examination of Gender Representations in Disney Princess Feature-length Animations


Book Description

Bachelor Thesis from the year 2017 in the subject Sociology - Relationships and Family, grade: 75.0, Keele University, language: English, abstract: This study offers an examination of gender representations present in the Disney feature-length animations incorporated into the Princess Collection. The import of such films has become increasingly relevant in recent years due to the increased anxiety around media representations and the development of the Princess franchise into a dominant aspect of Disney. In an attempt to test the claims of the existing debate and update the discussion through the inclusion of male protagonists, as well as female, the method of content analysis was adopted to conduct an in-depth analysis of: Snow White and the Seven Dwarfs (1937), Beauty and the Beast (1991), and Frozen (2013). This choice of films enables us to trace how these representations have changed over time to reflect the changing attitudes of gender in mainstream society, to answer the question of; to what extent do Disney princes and princesses represent traditional gender stereotypes? After data was collected the results of the content analysis were interpreted by drawing on literature and situating them within their historical context. The findings have shown that these princesses have evolved from passive damsels in distress to much more active, dynamic heroines. Whilst the male characters were found to have experienced less change but have become more feminised. However, both were found to still be influenced by traditional stereotypical ideas.




The Psychosocial Implications of Disney Movies


Book Description

In this volume of 15 articles, contributors from a wide range of disciplines present their analyses of Disney movies and Disney music, which are mainstays of popular culture. The power of the Disney brand has heightened the need for academics to question whether Disney’s films and music function as a tool of the Western elite that shapes the views of those less empowered. Given its global reach, how the Walt Disney Company handles the role of race, gender, and sexuality in social structural inequality merits serious reflection according to a number of the articles in the volume. On the other hand, other authors argue that Disney productions can help individuals cope with difficult situations or embrace progressive thinking. The different approaches to the assessment of Disney films as cultural artifacts also vary according to the theoretical perspectives guiding the interpretation of both overt and latent symbolic meaning in the movies. The authors of the 15 articles encourage readers to engage with the material, showcasing a variety of views about the good, the bad, and the best way forward.




Good Girls & Wicked Witches


Book Description

An in-depth view of the way popular female stereotypes were reflected in—and were shaped by—the portrayal of women in Disney’s animated features. In Good Girls and Wicked Witches, Amy M. Davis re-examines the notion that Disney heroines are rewarded for passivity. Davis proceeds from the assumption that, in their representations of femininity, Disney films both reflected and helped shape the attitudes of the wider society, both at the time of their first release and subsequently. Analyzing the construction of (mainly human) female characters in the animated films of the Walt Disney Studio between 1937 and 2001, she attempts to establish the extent to which these characterizations were shaped by wider popular stereotypes. Davis argues that it is within the most constructed of all moving images of the female form—the heroine of the animated film—that the most telling aspects of Woman as the subject of Hollywood iconography and cultural ideas of American womanhood are to be found. “A fascinating compilation of essays in which [Davis] examined the way Disney has treated female characters throughout its history.” —PopMatters




Marketing and Feminism


Book Description

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.




Handbook of Gender Research in Psychology


Book Description

Donald R. McCreary and Joan C. Chrisler The Development of Gender Studies in Psychology Studies of sex differences are as old as the ?eld of psychology, and they have been conducted in every sub?eld of the discipline. There are probably many reasons for the popularity of these studies, but three reasons seem to be most prominent. First, social psychological studies of person perception show that sex is especially salient in social groups. It is the ?rst thing people notice about others, and it is one of the things we remember best (Fiske, Haslam, & Fiske, 1991; Stangor, Lynch, Duan, & Glass, 1992). For example, people may not remember who uttered a witty remark, but they are likely to remember whether the quip came from a woman or a man. Second, many people hold ?rm beliefs that aspects of physiology suit men and women for particular social roles. Men’s greater upper body strength makes them better candidates for manual labor, and their greater height gives the impression that they would make good leaders (i. e. , people we look up to). Women’s reproductive capacity and the caretaking tasks (e. g. , breastfeeding, baby minding) that accompany it make them seem suitable for other roles that require gentleness and nurturance. Third, the logic that underlies hypothesis testing in the sciences is focused on difference. Researchers design their studies with the hope that they can reject the null hypothesis that experimental groups do not differ.




Women, Men and Politeness


Book Description

Women, Men and Politeness focuses on the specific issue of the ways in which women and men express politeness verbally. Using a range of evidence and a corpus of data collected largely from New Zealand, Janet Holmes examines the distribution and functions of a range of specific verbal politeness strategies in women's and men's speech and discusses the possible reasons for gender differences in this area. Data provided on interactional strategies, 'hedges and boosters', compliments and apologies, demonstrates ways in which women's politeness patterns differ from men's, with the implications of these different patterns explored, for women in particular, in the areas of education and professional careers.




Diversity in Disney Films


Book Description

Although its early films featured racial caricatures and exclusively Caucasian heroines, Disney has, in recent years, become more multicultural in its filmic fare and its image. From Aladdin and Pocahontas to the Asian American boy Russell in Up, from the first African American princess in The Princess and the Frog to "Spanish-mode" Buzz Lightyear in Toy Story 3, Disney films have come to both mirror and influence our increasingly diverse society. This essay collection gathers recent scholarship on representations of diversity in Disney and Disney/Pixar films, not only exploring race and gender, but also drawing on perspectives from newer areas of study, particularly sexuality/queer studies, critical whiteness studies, masculinity studies and disability studies. Covering a wide array of films, from Disney's early days and "Golden Age" to the Eisner era and current fare, these essays highlight the social impact and cultural significance of the entertainment giant. Instructors considering this book for use in a course may request an examination copy here.




Girls, Boys, and Junior Sexualities


Book Description

This book takes an unrelenting look at the hidden worlds of young children's sexualities.




Disney Culture


Book Description

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking. Welcome to “the Disney Way.”




The Mouse that Roared


Book Description

How are children—and their parents—affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.