Below the Fold


Book Description

Foreword INDIES Book of the Year Award Gold Winner for Mystery When the murder of a "nobody" triggers an avalanche Every human life is supposed to be important. Everyone should matter. But that's not the case in the cutthroat TV news-rating world where Clare Carlson works. Sex, money, and power sell. Only murder victims of the right social strata are considered worth covering. Not the murder of a "nobody." So, when the battered body of a homeless woman named Dora Gayle is found on the streets of New York City, her murder barely gets a mention in the media. But Clare—a TV news director who still has a reporter's instincts—decides to dig deeper into the seemingly meaningless death. She uncovers mysterious links between Gayle and a number of wealthy and influential figures. There is a prominent female defense attorney; a scandal-ridden ex-congressman; a decorated NYPD detective; and—most shocking of all—a wealthy media mogul who owns the TV station where Clare works. Soon there are more murders, more victims, more questions. As the bodies pile up, Clare realizes that her job, her career, and maybe even her life are at stake as she chases after her biggest story ever. Perfect for fans of Harlan Coben and Robert Crais While all of the novels in the Clare Carlson Mystery Series stand on their own and can be read in any order, the publication sequence is: Yesterday's News Below the Fold The Last Scoop Beyond the Headlines It's News to Me (coming in 2022)




The Art of the Fold


Book Description

"The influential artist Hedi Kyle and renowned architecture graduate Ulla Warchol shows you how to create their unique designs using folding techniques. From creating flag books and fishbones, to blizzards and nesting boxes, you'll gain an invaluable insight into the work of two skilled artists with this fun read! With the help of their thorough instructions and simple illustrations, you'll be on your way to becoming a pro paper crafter in no time at all" – Sew magazine "A wonderful insight into the work of a truly skilled artist" – PaperCrafter The renowned and influential book artist Hedi Kyle shows you step–by–step how to create her unique designs using folding techniques in The Art of the Fold. Bookbinding and paper craft projects include flag books, blizzard books, the fishbone fold, and nesting boxes. Written by the doyenne of artists' books, Hedi Kyle, The Art of the Fold is a wonderful insight into the work of a truly skilled artist. Hedi will show you how to bind a book and fold paper to create over 35 of her cut–fold book designs. The book is beautifully illustrated with Hedi's finished works of art. An excerpt from the book: 'I can still remember the thrill I experienced when my first folded book structure emerged from my fingers – how eager I was to explore its possibilities and to share it with whoever was interested. The Flag Book, as I now call it, is a simple accordion and has interlocking pages oriented in opposite directions. Little did I know that this simple structure would have legs and be the catalyst for the next forty–plus years of thinking about and making books. The common perception of the book today is fairly straightforward: a series of pages organized around a spine and protected on either side by two covers. This format allows for easy access, storage and retrieval of information. Yet what happens when the book is stripped away of centuries of preconceptions and is allowed to reveal something else: playfulness, utility, invention? Expanding the notion of the book is what the structures in the following chapters of The Art of the Fold attempt to do. Exploring its tactile, sculptural form, primarily through folding methods, the book as a structural object is celebrated while content is considered in a new and unconventional way. My range in this medium has always been broad. In part this is due to my introduction to the world of bookbinding and some chance encounters. In the 1970s in New York City, the art and craft of hand bookbinding and papermaking were experiencing an unprecedented revival. I was fortunate to arrive in the city at just this moment. With an art–school background and an impulse to make things, I was naturally drawn to pursue this new opportunity. The Center for Book Arts, the famous forerunner of so many centers yet to come, was located in a small storefront just down the street from where I lived on the Lower East Side of Manhattan. Under the direction of founder Richard Minsky, it had a radical mission: to push concept, materials, printing and making of artist books in a new direction. When Richard dared me to teach at the Center one evening a week, I was hooked. My career as a book conservator and a book artist has now spanned over 45 years. As head conservator at the American Philosophical Society in Philadelphia, I've had the opportunity to handle some of the rarest volumes and manuscripts in the world. I have also dealt with decrepit books, torn maps and countless curiosities discovered in stacks and archives. All were endless sources for ideas and provided a springboard for a departure from tradition. Leading book–arts workshops around the world and a 25 year tenure teaching in the graduate program for Book Arts and Printmaking at the University of the Arts in Philadelphia have shown me, in retrospect, that the more I taught, t




Digital Marketing


Book Description

Establish your digital presence - Advertise, analyze, and optimize KEY FEATURES ● Comprehensive coverage of different aspects of Digital Marketing and its future potential. ● Get to know about use of social media and mobile devices for marketing efforts. ● Google Analytics and various marketing platforms such as Facebook, LinkedIn and Twitter are covered. DESCRIPTION The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items. The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments. This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing. WHAT YOU WILL LEARN ● Know the difference between the outcome of traditional marketing and digital marketing. ● Make use of social media marketing for products promotion. ● Explore the potential of search engine optimization for brand/product visibility. ● Use Facebook, Twitter and Instagram for wide audience outreach. ● Work around Google Analytics for measuring success of advertisement campaign. WHO THIS BOOK IS FOR This book is for everyone who wishes to bring creativity, drive marketing and sales targets, and accomplish these goals through the use of digital initiatives. The book can be picked up by anyone, no matter what they know. TABLE OF CONTENTS 1. Digital Marketing 2. Internet Marketing 3. Search Engine Advertising 4. Social Media Marketing 5. Facebook Marketing 6. LinkedIn Marketing 7. Twitter Marketing 8. Emerging Platforms 9. Marketing on the Go – Mobile Marketing 10. Search Engine Optimization (SEO) 11. Web Analytics 12. Modern Day Digital Marketing




The Design Entrepreneur


Book Description

Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn't. This is the book that shows how that is accomplished.




Look at This


Book Description

Printed brochures, catalogs, and multi-page documents form the bedrock of many graphic designers' daily practice. Most printed literature is disposable: todays hot communication document is tomorrow's landfill. But the best brochures, catalogs and documents have a permanence and organic completeness that has become essential in this ephemeral, and increasingly electronic, world of instant communications. This book features the best of contemporary printed literature design. It offers a critical survey of current work by leading practitioners from the U.S., Europe and the Far East. Arranged in a designer-by-designer format and accompanied by interviews, this book offers a complete and informative picture of this popular subject.




The Fold


Book Description

A page-turning science-fiction thriller from the author of Paradox Bound and the Ex-Heroes series. Step into the fold. It's perfectly safe. The folks in Mike Erikson's small New England town would say he's just your average, everyday guy. And that's exactly how Mike likes it. Sure, the life he's chosen isn’t much of a challenge to someone with his unique gifts, but he’s content with his quiet and peaceful existence. That is, until an old friend presents him with an irresistible mystery, one that Mike is uniquely qualified to solve: far out in the California desert, a team of DARPA scientists has invented a device they affectionately call the Albuquerque Door. Using a cryptic computer equation and magnetic fields to “fold” dimensions, it shrinks distances so that a traveler can travel hundreds of feet with a single step. The invention promises to make mankind’s dreams of teleportation a reality. And, the scientists insist, traveling through the Door is completely safe. Yet evidence is mounting that this miraculous machine isn’t quite what it seems—and that its creators are harboring a dangerous secret. As his investigations draw him deeper into the puzzle, Mike begins to fear there’s only one answer that makes sense. And if he’s right, it may only be a matter of time before the project destroys…everything. A cunningly inventive mystery featuring a hero worthy of Sherlock Holmes and a terrifying final twist you’ll never see coming, The Fold is that rarest of things: a genuinely page-turning science-fiction thriller.




The Replacement Child


Book Description

Winner of the Tony Hillerman Prize Late on a Monday night, editor Lucy Newroe answers the phone in the Capital Tribune newsroom. The caller is the notorious Scanner Lady---an anonymous elderly tipster whose hobby is to phone the newspaper with gossip from her police scanner. The old woman tells Lucy she heard two Santa Fe cops discussing a dead body. But when Lucy checks out the tip, she discovers Scanner Lady has been killed. She tries to enlist the help of Detective Gil Montoya, but his mind is on another death. He has just been handed the case of Melissa Baca, a seventh-grade teacher whose body was thrown off the Rio Grande Gorge Bridge. Over the course of the next few days, as Lucy and Gil hunt down the culprits in each murder, they discover their cases are intertwined in the most intimate ways. Rich with details of New Mexico and the people who live there, The Replacement Child is the perfect novel for anyone who has fallen in love with the Southwest that Tony Hillerman described so artfully in his Joe Leaphorn and Jim Chee mysteries.




Mommy, where Do Customers Come From?


Book Description

Today’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s popular seminar of the same title, Mommy, Where Do Customers Come From? details the changes in approach necessary to successfully market and sell products and services to your connected customers. Bailin first profiles the new customers, explaining what they want, how they differ from consumers of the past, and how to communicate presence and value to them. Written in a witty, shoot-from-the-hip style, and featuring chapters like "Mommy, Someone’s at the Door” and "Mommy, I Think They’re Talking About Me,” the book describes how to best utilize today’s marketing vehicles from email and websites to more current tools such as blogs and Podcasts.




Convert Every Click


Book Description

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.




The Mass Media and Latino Politics


Book Description

The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.