Betty Crocker's Fix-It-Fast Family Favorites


Book Description

Everything you need to make quick meals that taste great and doesn't keep you in the kitchen too long.




Betty Crocker Cookbook


Book Description

This special heart edition is packed with information to help you be good to your heart. It features over 1 000 classic and contemporary recipes, more than 300 colour photos, clear instructions and helpful tips. Achieve ultimate wellbeing by adopting a heart healthy lifestyle.







Betty Crocker 300 Calorie Comfort Food


Book Description

300 favorite recipes for eating healthy every day.




McCall's


Book Description




The Making of a Name


Book Description

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.







The Blue Ribbon Country Cookbook


Book Description

Nearly 1,000 crowd-pleasing and award-winning recipes presented in an easy, step-by-step format to ensure success for anyone-even beginners. More than just a comprehensive cookbook, The Blue Ribbon Country Cookbook contains easy-to-follow techniques and detailed explanations that ensure success. Chapters include every type of food, from soups and stews to pies and tarts, and recipes range from traditional favorites to more contemporary dishes such as Fresh Pear Salad with Ginger Dressing and Rosemary Chicken with Red Raspberry Sauce. What makes this book so special is not just the large number of recipes but also the amount of indispensable information that it contains. An Amazon reviewer explains the book best: "After 16 years of marriage, I was still not able to make some of the dishes my husband's mom did. I never quite got it right. I can now! In her book, Diane taught me the basics of cooking from scratch and now I receive the highest compliment--As Good as Mom's and Grandma's."







Successful Farming


Book Description

Includes various special sections or issues annually: 1968- Harvesting issue (usually no. 7 or 8); 1968- Crop planning issue (usually no. 12; title varies slightly); Machinery management issue (usually no. 2); 1970- Crop planting issue (usually no. 4; title varies slightly).