Beyond Behaviorism


Book Description

Originally published in 1988, this title explores and contrasts means and ends psychology with conventional psychology – that of stimuli and response. The author develops this comparison by exploring the general nature of psychological phenomena and clarifying many persistent doubts about psychology. She contrasts conventional psychology (stimuli and responses) involving reductionistic, organocentric, and mechanistic metatheory with alternative psychology (means and ends) that is autonomous, contextual, and evolutionary.




Beyond Behaviorism


Book Description

Nine contributions discuss the current paradigm of behaviorism of in today's classrooms and why it must change. They explain the underpinnings of behaviorism, provide four classroom management models, and present the context in which change needs to occur. The papers derive from the 1996 and 1997 Cl




Beyond Positivism, Behaviorism, and Neoinstitutionalism in Economics


Book Description

Introduction The Argument in Brief -- Economics Is in Scientific Trouble -- An Antique, Unethical, and Badly Measured Behaviorism Doesn't Yield Good Economic Science or Good Politics -- Economics Needs to Get Serious about Measuring the Economy -- The Number of Unmeasured "Imperfections" Is Embarrassingly Long -- Historical Economics Can Measure Them, Showing Them to Be Small -- The Worst of Orthodox Positivism Lacks Ethics and Measurement -- Neoinstitutionalism Shares in the Troubles -- Even the Best of Neoinstitutionalism Lacks Measurement -- And "Culture," or Mistaken History, Will Not Repair It -- That Is, Neoinstitutionalism, Like the Rest of Behavioral Positivism, Fails as History and as Economics -- As It Fails in Logic and in Philosophy -- Neoinstitutionalism, in Short, Is Not a Scientific Success -- Humanomics Can Save the Science -- But It's Been Hard for Positivists to Understand Humanomics -- Yet We Can Get a Humanomics -- And Although We Can't Save Private Max U -- We Can Save an Ethical Humanomics.




Beyond Behaviorism


Book Description




Beyond the Box


Book Description

B.F. Skinner (1904-1990) is one of the most famous and influential figures in twentieth century psychology. A best-selling author, inventor, and social commentator, Skinner was both a renowned scientist and a public intellectual known for his controversial theories of human behavior. Beyond the Box is the first full-length study of the ways in which Skinner's ideas left the laboratory to become part of the post-war public's everyday lives, and chronicles both the enthusiasm and caution with which this process was received. Using selected case studies, Alexandra Rutherford provides a fascinating account of Skinner and his acolytes' attempts to weave their technology of human behavior into the politically turbulent fabric of 1950s-70s American life. To detail their innovative methods, Rutherford uses extensive archival materials and interviews to study the Skinnerians' creation of human behavior laboratories, management programs for juvenile delinquents, psychiatric wards, and prisons, as well as their influence on the self-help industry with popular books on how to quit smoking, lose weight, and be more assertive. A remarkable look at a post-war scientific and technological revolution, Beyond the Box is a rewarding study of how behavioral theories met real-life problems, and the ways in which Skinner and his followers continue to influence the present.







Perspectives on Consumer Choice


Book Description

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.




Organizational Behavior


Book Description

Contrary to the common saying: we do want you to judge this new edition of Organizational Behavior by its front cover. Specifically, featured is that this is the 14th edition, it takes an "Evidence-Based Approach,” and similar to the previous edition there are now three Luthans authors. This 14th edition is based on the foundation provided by the first mainline text which has become the classic for the study and understanding of organizational behavior. However, by taking an evidence based approach, this insures that, even though a classic, this new edition adds the most recent and relevant research to the most extensive, up-to-date reference-base of any organizational behavior text. By adding the two closely related authors (professor sons) literally pumps "new blood" into the sustainability of this classic text by Fred Luthans. Importantly, Fred has recently been recognized with: 1) Lifetime Achievement Award in Organizational Behavior; 2) Top 1% of Citation Count of all researchers in the world; and 3) the #1 most cited author in Organizational Behavior textbooks. Finally, this new edition recognizes that even though the theoretical framework and coverage largely remains, the context of organizational behavior is rapidly changing. This new edition reflects the "New Age" environment, but still holds to the premise that in today's organizations, success and competitive advantage still comes from the understanding, prediction, and effective management of human resources. With this new edition we invite you to continue the never-ending journey guided by the best organizational behavior theory, research, and application.




Consumer Behaviour Analysis


Book Description




Psychology


Book Description

"An introduction to psychology doesn't have to be science-challenged to be student-friendly. After all, what more powerful tool is there for captivating students than the real science behind what we know? This skillful presentation centers on a smart selection of pioneering and cutting-edge experiments and examples, it effectively conveys the remarkable achievements of psychology (with the right amount of critical judgment) to introduce the field's fundamental ideas to students" - from publisher.