Consumer Education Bibliography
Author : U.S. Office of Consumer Affairs
Publisher :
Page : 204 pages
File Size : 35,97 MB
Release : 1971
Category : Consumer education
ISBN :
Author : U.S. Office of Consumer Affairs
Publisher :
Page : 204 pages
File Size : 35,97 MB
Release : 1971
Category : Consumer education
ISBN :
Author : United States. Executive Office of the President. Office of Consumer Affairs
Publisher :
Page : 204 pages
File Size : 11,37 MB
Release : 1971
Category : Consumer education
ISBN :
Author : Yonkers (N.Y.). Public Library
Publisher :
Page : 184 pages
File Size : 22,78 MB
Release : 1969
Category : Consumer education
ISBN :
Prepared for the President's Committee on Consumer Interests.
Author : Yonkers (N.Y.). Public Library
Publisher :
Page : 190 pages
File Size : 30,22 MB
Release : 1969
Category : Consumer education
ISBN :
Prepared for the President's Committee on Consumer Interests.
Author : California. Bureau of Business Education
Publisher :
Page : 924 pages
File Size : 17,77 MB
Release : 1937
Category : Consumer education
ISBN :
Author : National Adult Education Clearinghouse/National Multimedia Center
Publisher :
Page : 162 pages
File Size : 19,53 MB
Release : 1976
Category : Consumer education
ISBN :
Author : United States. Department of Agriculture. Consumers' Counsel Division
Publisher :
Page : 52 pages
File Size : 13,91 MB
Release : 1941
Category : Consumer education
ISBN :
Author : United States. Agricultural Adjustment Administration
Publisher :
Page : 40 pages
File Size : 13,72 MB
Release : 1936
Category : Consumer education
ISBN :
Author : Illinois. Division of Vocational and Technical Education
Publisher :
Page : 100 pages
File Size : 16,25 MB
Release : 1974
Category : Consumer education
ISBN :
Author : Ramanuj Majumdar
Publisher : PHI Learning Pvt. Ltd.
Page : 364 pages
File Size : 47,96 MB
Release : 2010
Category : Business & Economics
ISBN : 9788120339637
For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.