Author : Charles A. Ingene
Publisher : Springer Science & Business Media
Page : 590 pages
File Size : 35,10 MB
Release : 2006-01-27
Category : Business & Economics
ISBN : 0387227903
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Author : Charles A. Ingene
Publisher : Edward Elgar Publishing
Page : 599 pages
File Size : 22,33 MB
Release : 2019
Category : Business & Economics
ISBN : 0857938606
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Author : Pennsylvania State University
Publisher :
Page : 202 pages
File Size : 38,62 MB
Release : 1966
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ISBN :
Author : Pennsylvania State University
Publisher :
Page : 940 pages
File Size : 22,98 MB
Release : 1966
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Author : Merlin Stone
Publisher : Springer
Page : 188 pages
File Size : 22,32 MB
Release : 1980-11-06
Category : Business & Economics
ISBN : 1349164267
Author : Gerhard Aust
Publisher : Springer
Page : 167 pages
File Size : 22,72 MB
Release : 2014-12-05
Category : Business & Economics
ISBN : 3319116266
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Author : Amiya K. Chakravarty
Publisher : Springer Science & Business Media
Page : 333 pages
File Size : 48,58 MB
Release : 2006-03-03
Category : Business & Economics
ISBN : 0387250026
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
Author : Russell S Winer
Publisher : World Scientific
Page : 529 pages
File Size : 10,98 MB
Release : 2014-06-27
Category : Business & Economics
ISBN : 9814596493
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Author : Naresh K. Malhotra
Publisher : Springer
Page : 523 pages
File Size : 38,71 MB
Release : 2014-11-18
Category : Business & Economics
ISBN : 3319111019
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Author : Joel Mokyr
Publisher : Oxford University Press on Demand
Page : 2812 pages
File Size : 23,10 MB
Release : 2003
Category : Business & Economics
ISBN : 0195105079
What were the economic roots of modern industrialism? Were labor unions ever effective in raising workers' living standards? Did high levels of taxation in the past normally lead to economic decline? These and similar questions profoundly inform a wide range of intertwined social issues whose complexity, scope, and depth become fully evident in the Encyclopedia. Due to the interdisciplinary nature of the field, the Encyclopedia is divided not only by chronological and geographic boundaries, but also by related subfields such as agricultural history, demographic history, business history, and the histories of technology, migration, and transportation. The articles, all written and signed by international contributors, include scholars from Europe, Latin America, Africa, and Asia. Covering economic history in all areas of the world and segments of ecnomies from prehistoric times to the present, The Oxford Encyclopedia of Economic History is the ideal resource for students, economists, and general readers, offering a unique glimpse into this integral part of world history.
