Brainwave 7 , 2 /e
Author : Malhotra Anjana
Publisher : Pearson Education India
Page : 84 pages
File Size : 13,95 MB
Release : 2006-09
Category :
ISBN : 9788177580518
Author : Malhotra Anjana
Publisher : Pearson Education India
Page : 84 pages
File Size : 13,95 MB
Release : 2006-09
Category :
ISBN : 9788177580518
Author : Malhotra Anjana
Publisher : Pearson Education India
Page : 80 pages
File Size : 42,80 MB
Release : 2006-09
Category :
ISBN : 9788177580488
Author : Malhotra Anjana
Publisher : Pearson Education India
Page : 76 pages
File Size : 40,47 MB
Release : 2006-09
Category :
ISBN : 9788177580495
Author :
Publisher : Pearson Education India
Page : 84 pages
File Size : 17,48 MB
Release :
Category :
ISBN : 9788177580501
Author : Malhotra Anjana
Publisher : Pearson Education India
Page : 84 pages
File Size : 48,12 MB
Release : 2006-09
Category :
ISBN : 9788177580525
Author :
Publisher : Pearson Education India
Page : 72 pages
File Size : 33,66 MB
Release :
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ISBN : 9788177580471
Author : Steven Pike
Publisher : Routledge
Page : 423 pages
File Size : 10,21 MB
Release : 2012-08-06
Category : Business & Economics
ISBN : 1136002669
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author : Jong-Hwan Kim
Publisher : Springer Science & Business Media
Page : 944 pages
File Size : 11,85 MB
Release : 2014-03-21
Category : Technology & Engineering
ISBN : 3319055828
We are facing a new technological challenge on how to store and retrieve knowledge and manipulate intelligence for autonomous services by intelligent systems which should be capable of carrying out real world tasks autonomously. To address this issue, robot researchers have been developing intelligence technology (InT) for “robots that think” which is in the focus of this book. The book covers all aspects of intelligence from perception at sensor level and reasoning at cognitive level to behavior planning at execution level for each low level segment of the machine. It also presents the technologies for cognitive reasoning, social interaction with humans, behavior generation, ability to cooperate with other robots, ambience awareness and an artificial genome that can be passed on to other robots. These technologies are to materialize cognitive intelligence, social intelligence, behavioral intelligence, collective intelligence, ambient intelligence and genetic intelligence. The book aims at serving researchers and practitioners with a timely dissemination of the recent progress on robot intelligence technology and its applications, based on a collection of papers presented at the at the 2nd International Conference on Robot Intelligence Technology and Applications (RiTA), held in Denver, USA, December 18-20, 2013.
Author : James J. (Jong Hyuk) Park
Publisher : Springer
Page : 1395 pages
File Size : 19,50 MB
Release : 2014-11-29
Category : Technology & Engineering
ISBN : 3662454025
The 6th FTRA International Conference on Computer Science and its Applications (CSA-14) will be held in Guam, USA, Dec. 17 - 19, 2014. CSA-14 presents a comprehensive conference focused on the various aspects of advances in engineering systems in computer science, and applications, including ubiquitous computing, U-Health care system, Big Data, UI/UX for human-centric computing, Computing Service, Bioinformatics and Bio-Inspired Computing and will show recent advances on various aspects of computing technology, Ubiquitous Computing Services and its application.
Author : David Brizer
Publisher : Cambridge University Press
Page : 270 pages
File Size : 45,19 MB
Release : 2010-09-16
Category : Medical
ISBN : 1139491695
Clinical Addiction Psychiatry is an anthology of essays that represent the most current and authoritative information now available on addiction theory, practice and research, covering dozens of provocative, fascinating and essential subdomains of the field. Each chapter is authored by a recognized authority in the field and detailed attention is paid to environment, genetics, culture and spirituality as well as treatment and pharmacology. History, street culture, and medical science are brought together in masterful discussions that encompass the full spectrum of addictive disorders, emphasizing assessment and clinical management. This unique resource gathers complex medical and scientific data in a way which is accessible to both health care professionals and readers without medical or psychology backgrounds. Essential reading for addiction counselors and other mental health professionals, this book will also be of interest to patients and their families, and residents and physicians in all fields of medicine.