Book Description

There's only one thing that keeps people and nations back... It's a story that explains who they are, what they can and cannot do. Breaking Rank helps you to understand the mind and unlock people's true potential." Back Cover: How can you motivate people and empower them to make better choices, when stories about their social rank have imprisoned their minds? How can people’s mindset not only negatively influence their own well-being and wealth, but also that of an entire society? This book provides a fresh perspective on the answers, as well as the tools to change that mindset. Steven Coutinho takes you on a fascinating journey into how the mind has evolved, how it is shaped by society and how it shapes society in turn. You will learn why some people think they can’t, while others are convinced they can, how the story of color has stagnated post-colonial economies, and the story of capitalism has kept the West unequal. Whether you are simply interested in understanding behavior, or are a parent, teacher or manager ready to lead change, Breaking Rank is bound to shift and sharpen your perspective. You will never look at your own behavior – or the behavior of others – the same way again. Ten things you will learn from reading this book: THE ORIGIN OF STORIES #1. Origins of emotions and thoughts: you’ll learn why some people are demotivated, and others think they “can’t”. #2. The rise of stories and why the story of color = the story of capitalism. #3. Bizarre behavior: why genocides occur, why more minorities are in jail and some groups have more children out of wedlock.​ THE MAKING OF CHOICES #4. Why people make the choices they make. #5. Why postcolonial societies show similar choice patterns that stand in the way of welfare. #6. Why the wealth in capitalist societies is so unequally distributed​ THE ROAD TO CHANGE #7. ​How mindfulness strengthens areas in the brain that increase emotional self-control and lead to improved decision making. #8. How education can be reformed by helping children understand WHO they are, WHAT they can do, and HOW they can do it. #9. How to motivate and empower people in organizations by changing the perceptions they have about themselves, their level of control and their skills. #10. How to discover the potential you already are...