Break Through the Noise


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A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.




Breaking Through


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Break Down Your Money


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Praise for Break Down Your Money "Tracy Byrnes writes like she speaks on FOX-clearly, passionately, and yes, lovingly. She is that rare expert who helps enrich your portfolio and your soul. You can do both, and Tracy shows you how. Others talk about what your goals should be. For the first time, finally, someone who shows you how to reach them in finances, and in life." —Neil Cavuto, FOX News Channel, FOX Business Network "Break Down Your Money is unique-smart, wisecracking market insights. You'll learn and laugh, a lot." —Dan Colarusso, Managing Editor, Conde Nast Portfolio.com "Tracy Byrnes is truly one of the best at helping investors get a grip on their finances. In Break Down Your Money, she delivers on that promise so eloquently-with the kind of bite-size information and entertaining flair that makes her a TV standout. This is one money book you won't want to put down." —Jennifer Openshaw, author, The Millionaire Zone, host of ABC Radio's Winning Advice "Being in the financial business, I have read plenty of books about the markets, and would never use the word 'fun' to describe any of them. Until now. Tracy paints a colorful picture of the markets. Her book is an entertaining, well-informed, fun read for the expert and the novice alike." —Steven Grasso, Floor Governor at the NYSE, Managing Director, Stuart Frankel & Co. "Tracy offers a comprehensive walk through the basics of finance in an easy-to-understand manner. A great read!" —Todd Harrison, founder and CEO, Minyanville Publishing and Multimedia, LLC "As a money manager, university professor, financial writer, and frequent media guest, I am constantly challenged with the objective of explaining complex concepts to an audience that is trained to focus on sound bites and instant messages. You have to boil down these complex concepts to a quick and digestible form accented by down-to-earth language and humor when necessary. Tracy Byrnes has accomplished these goals in Break Down Your Money and, in the process, makes learning about financial and money management more enjoyable to the reader. I wholeheartedly recommend Break Down Your Money to readers of all ages and investment skill levels." —Scott R. Rothbort, founder and President, LakeView Asset Management, LLC, Professor of Finance, Stillman School of Business, Seton Hall University, founder and Manager, TheFinanceProfessor.com "Tracy has a unique knack of explaining the market to folks who are not 'in the market.' It is really a wonderful gift. A must-read for anyone wanting to invest and who is too overwhelmed to dive in." —John Layfield, CEO, Layfield Energy, and, as WWE wrestler John "Bradshaw" Layfield, the longest reigning World Champion in SmackDown history




Noise


Book Description

What if history had a sound track? What would it tell us about ourselves? Based on a thirty-part BBC Radio series and podcast, Noise explores the human dramas that have revolved around sound at various points in the last 100,000 years, allowing us to think in fresh ways about the meaning of our collective past. Though we might see ourselves inhabiting a visual world, our lives have always been hugely influenced by our need to hear and be heard. To tell the story of sound—music and speech, but also echoes, chanting, drumbeats, bells, thunder, gunfire, the noise of crowds, the rumbles of the human body, laughter, silence, conversations, mechanical sounds, noisy neighbors, musical recordings, and radio—is to explain how we learned to overcome our fears about the natural world, perhaps even to control it; how we learned to communicate with, understand, and live alongside our fellow beings; how we've fought with one another for dominance; how we've sought to find privacy in an increasingly noisy world; and how we've struggled with our emotions and our sanity. Oratory in ancient Rome was important not just for the words spoken but for the sounds made—the tone, the cadence, the pitch of the voice—how that voice might have been transformed by the environment in which it was heard and how the audience might have responded to it. For the Native American tribes first encountering the European colonists, to lose one's voice was to lose oneself. In order to dominate the Native Americans, European colonists went to great effort to silence them, to replace their "demonic" "roars" with the more familiar "bugles, speaking trumpets, and gongs." Breaking up the history of sound into prehistoric noise, the age of oratory, the sounds of religion, the sounds of power and revolt, the rise of machines, and what he calls our "amplified age," Hendy teases out continuities and breaches in our long relationship with sound in order to bring new meaning to the human story.




Breaking the Sound Barrier


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Breaking the Sound Barrier: Teaching Language Leaners How to Listen.To cite use Conti and Smith (2019).This book is for language teachers who want to help their students become more effective listeners. It focuses on the processes involved in aural comprehension, blending the latest research evidence with over 200 engaging listening activities, as well as lots of useful practical classroom ideas and lesson sequences.Chapters include the principles of "listening as modelling", developing phonological and lexical retrieval skills, grammatical parsing, interpersonal and task-based listening. There are also chapters on how to make the most of songs, cognitive and metacognitive strategies, assessment and preparing for examinations. The final chapter offers a framework for language teachers or departments who wish to develop a strategy for improved listening. The book aims to place listening at the forefront of lesson planning.Gianfranco and Steve have around 60 years of classroom experience between them and a track record of offering instantly usable, low-preparation activities for the classroom, supported by second language acquisition research. Their handbook The Language Teacher Toolkit is already widely used around the world. Too often, classroom listening is neglected by teachers and a source of fear for learners; how can we make it a successful and enjoyable experience for all? This book is truly unique in its genre, in proposing a different and more impactful answer to this question. We sincerely hope you enjoy it.




Report


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Building Distinctive Brand Assets


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This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.




Reports and Documents


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Hearings


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Noise: Its Effect on Man and Machine


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