Broadening Cultural Horizons in Social Marketing


Book Description

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.




Social Marketing


Book Description

Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.




Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry


Book Description

Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry discusses innovative conceptual frameworks, tools and solutions to tackle the challenges of mitigating major disruption caused by COVID-19 in the healthcare sector and society. It emphasizes global case studies and empirical studies, providing a comprehensive view of best lessons on digital tools to manage the health crisis. The book focuses on the role of advances in digital and collaborative technologies to offer rapid and effective tools for better health solutions for new and emerging health problems. Researchers, students, policymakers and members of the biomedical and medical fields will find this information invaluable. Specially, it pays attention to how information technologies help us in the current global health emergency and the coronavirus epidemic response, gaining more understanding of the new coronavirus and helping to contain the outbreak. In addition, it explores how these new tools and digital health solutions can support the economic and social recovery in the post-pandemic world. Discusses best experiences, tools and solutions provided by IT to solve the global disruption caused by the COVID-19 pandemic in societies, healthcare infrastructures and health workers Presents case studies with experiences of applications of digital healthcare solutions from around the world Encompasses the point of views of renown researchers and academics globally that are working collaboratively to explore new views and frameworks to develop solutions for emergent problems in the healthcare sector




Biosecurity


Book Description

Biosecurity: A Systems Perspective provides an overview of biosecurity as a system of related components, actors, and risks. This book—directed to the biosecurity practitioner, generalist scientist, and student—introduces overall features of the biosecurity system while walking the reader through the most up-to-date research on each step of the continuum (i.e. pre-border, border, and post-border activities). This book, which explicitly incorporates economic and social dimensions as well as varied decision-making contexts, paves the way for a more systemic approach to biosecurity risk management. The work spans statistics, ecology, mathematics, economics, veterinary science, human medicine, and sociology, involving collaborators across government, academia, and the private sector. This book uses a broad definition of biosecurity, rather than solely focusing on plant health, animal health, security, or one step of the biosecurity system (e.g. surveillance). As such, this book is a one-stop shop for readers interested in all aspects of biosecurity. The content and language are accessible to a wide range of audiences, including generalist scientists, biosecurity practitioners, and graduate students. More complex content is introduced in standalone boxes or chapters. The book follows a clear, simple structure within and among chapters (i.e. following the structure of the biosecurity system), making it a preferred option for graduate students. This book introduces novel cross-cutting themes, such as the importance of economic efficiency and institutional and social factors, going beyond the traditional science-based approach to biosecurity. Written in partnership with government agency practitioners, this book uses on-the-ground case studies to demonstrate how biosecurity principles are applied in practice. The book addresses challenges common to regulators in general, namely efficient regulation in uncertain and rapidly changing environments with multiple stakeholders who have—at times—conflicting priorities. Chapters 6, 7, 8, 9 and 14 are available to read Open Access via Creative Commons Attribution-No Derivatives (CC-BY-ND) 4.0, at https://www.taylorfrancis.com/books/edit/10.1201/9781003253204/.




Identity, Culture and Belonging


Book Description

Tony Eaude argues that the foundations of a robust but flexible identity are formed in early childhood and that children live within many intersecting and sometimes conflicting cultures. He considers three meanings of culture, associated with (often implicit) values and beliefs; the arts; and spaces for growth. In exploring how young children's identities, as constructed and constantly changing narratives, are shaped, he discusses controversial, intersecting factors related to power in terms of race/ethnicity, gender, religion, class, physical ability and age. Eaude explores how young children learn, often tacitly, highlighting reciprocity, example, habituation and children's agency and voice. He emphasises the importance of a sense of belonging, created through trusting relationships, and inclusive environments, with adults drawing on and extending children's cultural capital and 'funds of knowledge.' Eaude shows how a holistic education requires a breadth of opportunities across and beyond the school curriculum, and highlights how play, the humanities and the arts enable children to explore how it is to be human, and to become more humane, broadening horizons and helping challenge preconceptions and stereotypes. This radical, inclusive and culturally sensitive vision, for an international audience, challenges many current assumptions about identity, culture, childhood and education.




In the footsteps of German culture and identity


Book Description

Discover the diversity and depth of German culture and identity Cultural roots and national identities are becoming increasingly important. This comprehensive work on German culture and identity takes you on a fascinating journey through Germany's history and present. A book for explorers and those eager to learn Whether you are a student, a cultural scientist, an expat or simply a curious traveler - this book offers you a unique insight into the facets of one of the richest and most diverse cultures in the world. More than just history Our book goes far beyond historical representation. It illuminates the living traditions that shape German culture - from regional customs and folk festivals to culinary delicacies and literary and musical masterpieces. Discover the deeply rooted values ??and norms, German philosophy and science, as well as Germany's modern cultural landscape. A tool for integration and understanding For expats and immigrants, this book serves as a valuable companion to better understand German society and integrate successfully. Teachers and language students will find a treasure trove of cultural knowledge here that enriches and deepens language lessons. A must for those interested in culture Immerse yourself in the diverse world of German dialects and regionalities, learn more about the influences of migration on German identity and be inspired by myths, legends and Germany's rich storytelling tradition. An indispensable reference work This book is not only a pleasure to read, but also a valuable reference work for historians, libraries and educational institutions that want to provide in-depth knowledge of German culture. For the future of cultural diversity Understand how historical developments, political decisions and social changes have shaped and continue to shape German identity. This book is an indispensable tool for politicians, decision-makers and anyone involved in cultural policy and integration. Enrich your knowledge and deepen your understanding of German culture and identity with this unique work. Get your copy and start your journey of discovery today! Yours, Hermann Selchow




Culture, Identity & Change


Book Description

"Culture, Identity & Change: The Evolution of Indian Society" by Sandeep Chavan, is an insightful journey through the rich history, dynamic present, and promising future of India, aimed at inspiring young Indians and global Indians alike. The book explores the profound transformations in Indian society, shaped by a unique interplay of tradition and modernity, regional diversity, and global influences. Its purpose is to deepen readers' understanding of India’s social fabric, which blends ancient customs with contemporary challenges and innovations, positioning youth as the driving force for meaningful change. The book begins by tracing India’s origins, from the early civilizations that shaped social norms to the impacts of colonial rule, which redefined the country's cultural and economic landscape. By examining the social structures, family roles, and caste dynamics that continue to influence Indian society, readers gain a comprehensive view of the factors that have historically shaped identity and relationships in India. With a focus on current and emerging issues, the book addresses challenges like urbanization, poverty, and economic inequality, which create disparities but also provide opportunities for progress. It highlights the pivotal role of education, not just as a foundation for individual growth, but as a powerful tool for collective social transformation. The book underscores that education, coupled with critical skills, is key to empowering young Indians to bridge gaps and foster a more equitable society. Central to this narrative is the role of youth in driving social movements, from grassroots activism to digital engagement. It delves into the rise of technology as a medium for civic participation, enabling young Indians to champion causes, express their identity, and interact with a global audience, thus building a sense of both national and global citizenship. Looking forward, the book discusses future trends and pathways, including sustainable development, digital transformation, and social inclusivity. It emphasizes the potential of innovation to address pressing issues and to harness India's demographic dividend. "Culture, Identity & Change: The Evolution of Indian Society" invites young Indians to reflect on their heritage, envision their role in society, and engage actively in shaping an inclusive and progressive India. The book serves as both a tribute to India’s resilience and a roadmap for the future, encouraging readers to contribute to a balanced and inclusive evolution of Indian identity in a globalized world.




Proceedings of the 9th International Conference on Education Research, and Innovation (ICERI 2021)


Book Description

This is an open access book. The universe and society, both macro and micro, were created based on the laws of order which in principle have something in common. For example, the Milky Way solar system in which the center of the solar system is the sun, is surrounded by planets in its orbit. These planets, like Earth, are surrounded by their moons. It turns out that even very small objects such as atomic molecules have a circular model. The aims of research is to find these regularities to facilitate and improve the quality of life.The advancement of science and technology, sport, languages and arts are dedicated not only to facilitate the human life but also educate human being themselves. Arts is the highest achievement that contain values of life that highly respected by a nation. It can be said that arts are reflection of the civilization including moral, and vise versa; civilization as the representation of the advancement of moral, science, technology, cultures, languages, and arts by human being.The viruses that cause the Covid 19 pandemic are hard to anticipate. Everything must be changed. This means that it is necessary to strive for innovative methods to STRENGTHEN EDUCATIONAL RESEARCH AND INNOVATION BASED ON MORAL, SCIENCES, AND ART IN NEW ERAICERI is an international conference that accomodates research and innovation in educational practices in various fields of study. For this reason, ICERI is held in conjunction with other international conferences that fall under the scope of educational practices. This includes INTERCOME which is a conference in music education, ICoPCoSE which is a conference on teacher education (the teaching practicum, industrial practicum, and students community service in education).




Cultural Intelligence for Marketers


Book Description

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.




Case Studies on Social Marketing


Book Description

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.