Author : Tracay Mead
Publisher : Heinemann Educational Books
Page : 400 pages
File Size : 26,51 MB
Release : 2011-06-01
Category : Hospitality industry
ISBN : 9780435026592
Thts student book covers the full diploma including in-depth coverage of the four mandatory units and 11 most popular optional units, giving you the breadth to tailor the course to your learners' needs and interests. Assessment activities give practice for all grading criteria for the units covered.
Author : Sue Holmes
Publisher :
Page : 320 pages
File Size : 42,69 MB
Release : 2013-10-30
Category : Hospitality
ISBN : 9781446906064
A tried and trusted Student Book provides core support for learners. Covers all the mandatory units and optional units. The attractive, accessible layout is packed with features, which draw out key points and bring learning to life. Units are presented in topics with plenty of activities and assessment guidance to help learners achieve their potential. Assessment activities and grading will help learners to achieve their potential in internally-assessed units and support external assessment.
Author : Ray Youell
Publisher :
Page : 408 pages
File Size : 30,80 MB
Release : 2010-03
Category : Tourism
ISBN : 9780955019029
Exactly matched to the 2007 BTEC National Travel and Tourism specifications, this full colour second edition of our popular textbook provides comprehensive coverage of all the core units for the qualification, plus specialist units to complete the Award and Certificate. Further units contribute to the completion of the BTEC National Diploma. Written in a lively and engaging style, the book includes up-to-date statistics, case studies, assignments and activities.
Author : Christine King
Publisher : Heinemann
Page : 310 pages
File Size : 25,99 MB
Release : 2005
Category : Business & Economics
ISBN : 9780435459475
This is a guide to all the units of the BTEC First Travel and Tourism qualification. Activities and discussion points enhance students' learning experience and real-life case studies help them explore authentic issues in the travel and tourism industry.
Author : Dennis R. Lillicrap
Publisher : John Wiley & Sons Incorporated
Page : 398 pages
File Size : 30,62 MB
Release : 1993-09-01
Category : Cooking
ISBN : 9780470233559
Thoroughly revised, updated and redesigned, this edition uses an operations hierarchy framework which takes readers in stages through the basic skills, tasks and duties, relating them to service techniques, food operations and sectors. Crumbing down, mixing cocktails, more specialized forms of service, revenue control, legal aspects, staff organization and training are among the topics discussed. Covers all service methods required by various examining and awarding bodies. Includes new photographs, color diagrams and document originals.
Author : Francis Buttle
Publisher : Taylor & Francis
Page : 435 pages
File Size : 10,47 MB
Release : 2016-10-04
Category : Business & Economics
ISBN : 1317403495
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author : John Swarbrooke
Publisher : Routledge
Page : 362 pages
File Size : 50,45 MB
Release : 2012-05-23
Category : Business & Economics
ISBN : 1136423060
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Author : Ann Gravells
Publisher : Learning Matters
Page : 412 pages
File Size : 14,52 MB
Release : 2014-08-21
Category : Education
ISBN : 147391292X
The Award in Education and Training is the threshold qualification for anyone wanting to teach in a wide range of contexts including the further education and skills sector, workplace learning, offender learning and adult and community settings. This user-friendly text is your guide to all the units of the Award and is a key text for the course. Structured around the teaching, learning and assessment cycle, it includes full coverage of all units as well as information relevant to the Learning and Development units. Examples, activities and checklists help link theory to practice. The text is written for all learners and all awarding organisations. This revised edition is updated for the new qualification requirements and the Professional Standards for Teachers and Trainers. • A key text for the new Award in Education and Training. • Contents specifically follow the teaching, learning and assessment cycle, and match the qualification requirements. • Readable, relevant and easy to understand. • Provides valuable support for prospective teachers and trainers with little or no previous experience. • An excellent foundation for those considering or progressing to further teaching qualifications.
Author : Cara Flanagan
Publisher :
Page : 0 pages
File Size : 19,8 MB
Release : 2022-11-11
Category : Psychology
ISBN : 9781913963385
Both BTEC Applied Psychology Books 1 and 2 have been revised and updated to match the revised Unit 1 and Unit 3 specifications for first teaching from September 2021. - Unit 1 - Psychological approaches and applications completely revised and updated. - Endorsed for BTEC. - Each book provides knowledge and evaluation of theories and studies combined with many engaging activities which deliver the vocational element. - Activities aim to prepare students for internal and external assessments. - The brilliant visual style and tone will encourage students through every step of the course. - Written by leading authors Cara Flanagan, Rob Liddle and Mark Walsh.
Author :
Publisher :
Page : 861 pages
File Size : 14,50 MB
Release : 2018
Category :
ISBN : 9781787267015
