Book Description
Global competition, shorter product lifecycles and increasingly demanding customers are creating significant pressures for the creation of innovative organizations. By examining eight case studies in various industry sectors in Europe, Australia, Japan and Thailand, this book provides a qualitative explanation of the complex relationships between innovation capability, e-commerce, sustainable development and new product development. The book explores how organizations develop innovation capability through the application of e-commerce, sustainable development-orientation, and new product development in order to gain competitive advantage. This knowledge will help managers, academics and policy-makers understand OC what works, and why and how it worksOCO in creating innovation-driven organizations from an international perspective, thereby providing an integrated approach to innovation management. Sample Chapter(s). Chapter 1: Introduction (84 KB). Contents: Development of an Integrated Innovation Capability Model; Strategic Shift from Product Orientation to Innovation Solutions Capability in the German Biotechnology Industry: Sartorius AG; Managing Strategic Change Through Mainstream and Newstream Innovation at Eurocopter, France; Leveraging Innovation Capabilities at Caterpillar Underground Mining (UGM) Pty Ltd; Drivers of Innovation Capability at Sun Microsystems (SMS); Development and Exploitation of Innovation Capability at a Defence Project Engineering Company (DPEC); Drivers of Innovation Capability for Effective Sustainable Development: Best Practice at Vaisala; Developing Innovation Capability Through Intellectual Property Strategy in the Australian Biotechnology Industry: Starpharma; Development of Innovation Capability at Invincible Company in Thailand; Multiple Cross-Case Analysis: Conclusions and Implications. Readership: Managers, academic lecturers, and management researchers; as a supplementary textbook for undergraduates and postgraduates in innovation and technology management."