Profit First


Book Description

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.










Business Aspects of Optometry


Book Description

Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need! - Unique! Expert authors are practice management educators who teach the course in optometry schools. - A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice. - Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations. - Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab. - Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance. - Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues. - Bulleted lists, tables, figures, and boxes help you locate valuable information quickly. - Checklists provide a logical progression in completing tasks. NEW chapters expand the book's scope of coverage, and include these topics: - Personal and professional goal setting - Resumes and interviews - Debt management - Principles of practice transfer - Ethics - Quality assurance - Specialty practice - Vision rehabilitation - Coding and billing - Financial decision making - Exit strategies




Practice Management in Optometry


Book Description

Practice Management in Optometry, Second Edition, is a refresh of the original book published in 2017. Subchapters that were outdated or redundant have been removed. The second edition includes a hardcover version along with paperback and e-book. Based on the long-running e-newsletter series, Optometric Management Tip of the Week, the book is filled with practical and innovative ideas geared toward increasing productivity and profitability. Written by an optometrist who actually founded, owned, managed and treated patients in private practice for over 30 years, this book rings true to other ODs in the trenches! Author Neil Gailmard, OD, MBA, FAAO has a knack for simplifying and communicating concepts so they make sense. In addition to his main career as a clinical optometrist, Dr. Gailmard served as a professor at Illinois College of Optometry, a lecturer at major eye care conferences, a writer in professional publications and a consultant to optometrists and the optical industry. If you own an optometric practice, or hope to someday, this book will lead you up the pathway to success.The paperback edition is 741 pages and the hardcover version is 548 pages because the paper sizes are different. The book is organized into 20 chapters: Starting and Organizing a Practice / Office Design / Instrumentation / Strategic Planning / Organizational Behavior / Human Resource Management / Office Managers / Staff Training and Meetings / Customer Service / Practice Marketing / Recall and Reactivation / Business Operations / Managed Care / Clinical Efficiency and Delegation / The Medical Model / Contact Lens Practice / Optical Dispensing / Associate Optometrists / Practice Finance and Metrics / The CEO Model.




Grow Your Eye Care Practice


Book Description

A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students—who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.




The Optometrist's Guide to Financial Freedom


Book Description

Fueled by the popular and rapidly growing ODsonFinance Facebook community of Optometrists and companion website, Co-founders Drs. Dat Bui and Aaron Neufeld created this comprehensive blueprint on techniques to overcome financial obstacles facing optometry students, residents, practicing doctors and other high-earning professionals. This book strives to teach both young and experienced optometrists financial topics that were never taught in school, ranging from strategies on how to use a high-income salary to attack massive student debt, budgeting and saving for retirement, avoiding predatory advice from financial advisers, using tax strategies to save money, creating passive income, stepping into private practice ownership and how to build wealth through long-term investing in an ever-changing optometric world. Clinical anecdotes and straightforward advice will keep students and new graduates entertained page after page while teaching important financial lessons to avoid potential pitfalls. This Book will cover topics such as: The harsh reality of Optometry and finding the right optometric career for you How to save money while in school and ways to attack student debt How to save for retirement and build wealth for the future through investing and real estate Practice ownership and creating a profitable practice Insurance and tax strategies, and when to hire professional help How to create your own side hustle Praise for the The Optometrist's Guide to Financial Freedom: "This is it! The guide that every single optometrist should be reading! Why weren't we taught this in school?" -Dr. Angela Wong O.D "An amazing high-yielding personal finance guide for doctors and other high earning professionals! Very practical and straight to the point." -Dr. Andy Vu D.D.S. "I've been following Dr. Dat and Dr. Aaron online for a while now, and I couldn't wait to pick up their new book! The financial advice they give is very practical and easy to follow. This is a must-read for any health care professional who wants to manage their money more efficiently. Highly recommended!" -Dr. Austin Ofreneo, O.D. "The ODsonFinance guys have done a great job in teaching young doctors how to tackle the unique financial issues that plague physicians! I felt so lost and helpless before I read this and now this book is a guiding light for my future wealth-building." -Dr. Rose Wei M.D.




Basics of the U.S. Health Care System


Book Description

Basics of the U.S. Health Care System provides a broad introduction to the workings of the health care system in the US. Engaging and activities-oriented, the text offers an accessible overview of the major concepts of healthcare operations; the role of government and public health; inpatient, outpatient, and long-term care services; payors and financing; careers; and legal and ethical issues. Updated with new data throughout, Basics of the U.S. Health Care System, Fifth Edition also includes coverage of the COVID-19 pandemic, including the global impact of the pandemic and global vaccination rates; the impact of socioeconomic factors on COVID outcomes; the disease's impact on mental health; the U.S. government role in managing the pandemic, and more. Thoroughly revised, Basics of the U.S. Health Care System, Fifth Edition includes: - Updated data, including new Organization for Economic Cooperation and Development (OECD) at-a-Glance 2021 data. - Expanded discussion on social justice and the social determinants of health. - New chapter on U.S. Population Health discusses the differences between public health population health, and community health. - New laws and legislation passed during the Trump and Biden administrations, including the healthcare provisions of the Inflation Reduction Act of 2022 and the Bipartisan Safer Communities Act of 2022, and discussion of the Supreme Court's Dobbs decision overturning Roe v. Wade. - Expanded careers chapter offers eight new healthcare career opportunities. - Final chapter takes a comparative look the US health care system vs. other developed countries, and discusses trends that impact the U.S. healthcare system including digital health, systems and design thinking, pay for performance and value based purchasing, and more.




John Pinto’s Little Green Book of Ophthalmology


Book Description

The classic reference text for surgeons and managers alike that has been improving ophthalmic practices for decades, John Pinto’s Little Green Book of Ophthalmology: Strategies, Tips, and Pearls to Help You Grow and Manage a Practice of Distinction, Sixth Edition, has been updated into a new edition. Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this comprehensive guide to practice management. Inside, Pinto covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology. Topics include: Strategic business planning Leadership, governance, and discipline Finance, accounting, and patient accounts management Staff evaluation, training, and supervision Marketing and development Managing physicians Operations enhancement Facility design and management Improving an optical dispensary This Sixth Edition features updates and edits throughout the book as well as 9 new appendices covering the latest trends and advice in ophthalmic administration. It is also designed in a flexible format, allowing readers to read it straight through, or just hunt down advice on the focused problems facing their practice. As the business of ophthalmology continues to change, the proven guidance of John Pinto’s Little Green Book of Ophthalmology, Sixth Edition, will help any practice adapt and thrive.