Making Money in the Fitness Business


Book Description

A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more.




Business Fitness


Book Description




Fit for Consumption


Book Description

This is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Fitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. Fit for Consumption conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era. Intended for researchers and senior undergraduate and postgraduate students of sport, leisure, cultural studies and the body, this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy and how our bodies and selves become ‘fit for consumption.'




Two-brain Business 2.0


Book Description

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com




Building a Business with a Beat: Leadership Lessons from Jazzercise—An Empire Built on Passion, Purpose, and Heart


Book Description

Transform your passion into a profitable business—with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse.Judi Sheppard Missett is a fitness icon who, at just three years old, discovered a passion for dance that would eventually fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life? The wildly enthusiastic response from her first 15 students inspired her to launch Jazzercise, Inc., the world’s leading dance fitness program with a cumulative $2 billion in global sales.In Building a Business with Beat, Judi reveals for the first time the secrets behind the company’s five decades of enormous success. In addition to helping millions of men and women improve their health and well-being through the fun and fitness of dance, Judi has inspired 8,500 franchisees to achieve their dream of owning and running their own business. Now, through powerful personal stories, practical proven-successful advice and insights, Judi shares how you, too, can transform your passion into a profitable business.This inspirational guide will teach you how to: • Create a successful business by discovering and defining your larger purpose• Use your unique perspectives and abilities to enhance the lives of others • Deftly handle everyday obstacles and unplanned events• Develop an open mindset and embrace innovation and new possibilities• Inspire your staff to connect to a purpose greater than day-to-day work, and moreFilled with helpful tips, smart strategies, and no-nonsense advice, this book is essential reading for anyone who has ever dreamed of creating a thriving, purpose-driven business. The author is living proof that when you’re doing what you love, it may not seem like work at all.




ACSM's Career and Business Guide for the Fitness Professional


Book Description

ACSM's Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.




Online Fitness Profits


Book Description

The Fit Pro's No BS Guide to Six Figures: If you would like to build an online fitness business that generates six figures in six months and achieve the freedom to spend more time with your family, travel the world, and enjoy all of life's greatest pleasures, then this will be the most important book you ever read.Inside Online Fitness Profits, You Will Learn: -5 mistakes all Online Fitness Business owners make (I can guarantee you're making one of these mistakes right now).-The 7-step profit accelerator formula that'll take your online business form 0-6 figures in 6 months.-How to work as much (or as little) as you want, and still make tons of money.-The only 4 pages your website NEEDS to have to generate a six-figure income.-A networking hack so effective, it feels like you're cheating (affiliates will be begging to promote your product).-A secret "back door" approach to making more sales without even logging onto your computer.-How to make money by giving away free stuff.-A scientifically proven way (discovered by a professor at Arizona State University) to get people to buy from you over and over again.-The one weird trick used by every 7-Figure online fitness business owner that is proven to double your sales.-Amazon's profit maximization sequence to double, triple, or even quadruple the amount of money you make from each new customer.-And much, much more...Who Are Jason Maxwell and Alain Gonzalez?They are the renegade duo of the online fitness space paving a way for digital newbies to become six-figure earners in six months or less. Between the two, they've generated millions of dollars from their own online fitness businesses and they want to show you exactly how they did i




Anyone Can Sell


Book Description

Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. Each chapter contains helpful tips, and key points are emphasized throughout the chapter and at each conclusion.




Physical Training for Business Men; Basic Rules and Simple Exercises for Gaining Assured Control of the Physical Self


Book Description

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.




Deep Fitness


Book Description

Fight aging, build strength, and achieve whole-body health in just 30 minutes a day, once or twice a week, with these 30 strength training exercises based on science and mindfulness practices—for people of all ages and activity levels. The mixed messages we’ve received about exercise, aerobics, and mental and physical fitness are all misleading...or at least incomplete. Clinical research shows that we lose muscle mass as we age, and that preventing muscle loss through strength training—more than cardio, stretching, or flexibility—is the key to staying active, healthy, and well. Deep Fitness introduces Mindful Strength Training to Failure (MSTF), a science-based method that reverses muscle loss and improves overall strength in just 1 or 2 30-minute sessions a week. MSTF exercises are simple and effective, and can be done at home with resistance bands and bodyweight, or with the machines at your local gym. Using slow reps, MSTF marries mindful body awareness with proven strength-training techniques to help you become stronger at any age. With more than 30 full-color exercises, Deep Fitness explains the science behind MSTF. It shows how the program boosts longevity and healthspan; aids weight loss and fat reduction; increases overall wellness and mental health; and can improve or reverse symptoms of: • Prediabetes and diabetes • Cardiovascular disease • Metabolic syndrome • Alzheimer’s and dementia • Chronic inflammation • Osteoporosis • Other chronic illnesses Appropriate for people of all ages and activity levels, the exercises and techniques in Deep Fitness are effective, straightforward, and sustainable, helping you enjoy the vibrant, fit, whole-body health you deserve.