Author : Lynnaire Johnston
Publisher :
Page : 106 pages
File Size : 29,58 MB
Release : 2021-11-22
Category :
ISBN : 9780473605100
Author : Tanya Hall
Publisher : Greenleaf Book Group
Page : 273 pages
File Size : 47,80 MB
Release : 2018-05-27
Category : Business & Economics
ISBN : 1626345155
A comprehensive guide to writing, publishing, and launching your book—and monetizing your content Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.
Author : Al Ramadan
Publisher : HarperCollins
Page : 202 pages
File Size : 38,28 MB
Release : 2016-06-14
Category : Business & Economics
ISBN : 0062407627
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
Author : Scott Shute
Publisher : Page Two
Page : 0 pages
File Size : 19,53 MB
Release : 2021-05-11
Category : Business & Economics
ISBN : 1774580012
Stop treating your work and your life as separate. Work shouldn't be a burden that takes place outside of your "real life." It should, and can, be a source of happiness and authentic meaning--if you work from the inside out. In The Full Body Yes, LinkedIn's Head of Mindfulness and Compassion Programs Scott Shute shows how the evolution within companies lies in the evolution of ourselves. After all, a company is the sum of its people: we decide where, how, and why we work. Through a four-step action plan, Shute demonstrates how the journey to a working life of happiness and authentic meaning is fueled by compassion. Through guided activities to cultivate compassion for yourself and others, you'll move toward a work lifestyle that allows you to: ● discover what is important to you, so that you can spend more time doing just that ● recognize and empower the deeper part of yourself ● measure your success by your own happiness ● allow yourself to develop and evolve at work ● love and serve all of life (including yourself) Everyone deserves to do work that makes them happy, and to find happiness at work. With compassion, we can all get there.
Author : Wayne Breitbarth
Publisher : Greenleaf Book Group
Page : 165 pages
File Size : 32,84 MB
Release : 2019-04-02
Category : Business & Economics
ISBN : 1626346216
4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help you: • Set yourself apart from the LinkedIn masses and build a powerful professional network • Attract and engage with people who need your products, services, or skills • Locate the right people for business partnerships and revenue opportunities • Discover insider information about employers, customers, and competitors • Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!
Author : Ann Handley
Publisher : John Wiley & Sons
Page : 238 pages
File Size : 50,42 MB
Release : 2010-11-11
Category : Business & Economics
ISBN : 0470948728
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author : Lucy Werner
Publisher : Practical Inspiration Publishing
Page : 197 pages
File Size : 33,89 MB
Release : 2020-01-09
Category : Business & Economics
ISBN : 178860122X
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Author : Sarabeth Berk
Publisher : Networlding Publishing
Page : 234 pages
File Size : 28,72 MB
Release : 2020-04-12
Category :
ISBN : 9781944027674
If you do more than one thing for work, then you are more than one thing. If this describes you, then you may be a hybrid professional. Until recently, hybrids have been hidden in the workforce. But today and moving forward, the secret is out. In today's world, professional identity is no longer just about being an expert or a generalist. Now, workers can be both. These hybrid professionals have unique talents that defy conventional labels because they work at the intersections of their multiple identities. Discover how hybrid professionals are revolutionizing the workforce and leading exciting, one-of-a-kind work. If you're a jack-of-all-trades or trying to figure out what differentiates you from others, give yourself permission to become a hybrid professional and be more than your title.
Author : Leo Bottary
Publisher :
Page : 160 pages
File Size : 50,22 MB
Release : 2020-10-16
Category :
ISBN : 9781480895683
Peer*no*va*tion (pir-n-v-shn) combines the words peer (people like me) and innovation (creativity realized). It's teamwork of the highest order. Leo Bottary follows up on his two earlier books about leveraging the power of peers in business and in life. With its roots in CEO and executive peer groups, the team-building framework presented in these pages is designed for leaders who want to coach engaged, adaptable, and higher-performing teams. Peernovation embraces lessons from more than a decade of academic research, fieldwork, and personal experiences throughout North America and the United Kingdom. Whether you're a team leader or team member, learn how to: select the right people for your team create psychological safety and inspire greater productivity build a positive culture of accountability become a better team leader foster a robust learning-achieving cycle If you believe "the power of we begins with me" and that meeting future challenges will require building the best teams possible, then Peernovation is for you.
Author : Llopis
Publisher :
Page : pages
File Size : 10,41 MB
Release : 2019-08-27
Category :
ISBN : 9781733812511
Society is more diverse than ever. People are more informed than ever. As employees and as consumers, people are aware of and proud of their individuality. They want to influence the workplace and the marketplace in their own way. Welcome to the age of personalization.Most leaders were trained in the age of standardization - an age when the business defined the individual, when bosses told people what to do inside the box they were given, when progress toward the company mission is what mattered and was measured, when it seemed necessary to protect functions and work within silos. Those methods don't work in the age of personalization, an age in which the individual defines the business. To thrive today, leaders must know how to elevate and activate individual capacities. Leaders must know how to measure and amplify individual impact. Leaders must value and seek interdependence across the enterprise. These are new skills for a new age. Corporate and leadership strategies were not designed to handle mass variance in people. The old way is not just ineffective, it is toxic to organizational culture. Leaders know it's time to evolve. They just don't know what they should be evolving to. We still need standardization, but the age of personalization is forcing us to rethink what those standards are so we can better lead our employees and serve our customers. Without this mindset, we can't reclaim sustainable, organic growth.This book shows leaders and organizations how to let go of the elements of standardization that hold back growth and evolve the rest to define new metrics for the standardization of "me." This evolution is essential as personalization forces us to reinvent the ways we think, work and lead.
