Book Description
Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. Driven by expanding domestic markets and exports of natural resource commoditites, Latin America has recently come into focus as an economic force in the international arena. The book begins at the macro level, focusing on the region's geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, illustrating that Latin America is a mosaic of countries with distinct cultures and political economies. This book aims to: Provide a comprehensive overview of the business environment in this region Identify major drivers of emerging market expansion Analyze the strategies of companies both within and outside of the region The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. Capturing the dynamism of this region, the book will appeal to students of international business who have a special interest in Latin America.
