Systems Analysis and Design


Book Description

Systems Analysis and Design,Video Enganced International Edition offers a practical, visually appealing approach to information systems development.




The Evolution of Affordable Content Efforts in Higher Education


Book Description

The Evolution of Affordable Content Efforts in the Higher Education Environment: Programs, Case Studies, and Examples provides both inspiration and guidance for those beginning work on affordable content and evidence of the growth that has occurred in this arena over the last decade. While some institutions have been providing students affordable content options for over 100 years, many others have found the need to launch new programs in response to the escalating costs of higher education and the impact that has on student learning. This book provides examples from different types and sizes of institutions and includes voices from a wide range of contributors including faculty, instructional designers, academic technologists, librarians, bookstore staff, and more. The Evolution of Affordable Content demonstrates the range of affordable content options that are possible today-from openly licensed content to library licensed materials and all inclusive purchase models to institution-wide student textbook rental models.




Business


Book Description

Without a doubt, the connection between law and business ethics is made clear with Business: Its Legal, Ethical and Global Environment. Through an integration of examples and applications, users learn how to apply legal and ethical reasoning skills when making business decisions. No other book on the market better prepares tomorrow's managers for the legal, ethical, and global environment in which they will work. Jennings balances coverage of traditional legal and ethical topics with emerging trends in the business world, such as cyberlaw, international law, and alternate dispute resolution.




Principles of Marketing


Book Description




MKTG


Book Description

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.




Communication and Learning


Book Description

In this volume, leading scholars from the fields of communication, educational psychology, and international education address what is known about the strategic role of interpersonal communication in the teaching/learning process. Instruction often involves spoken communication that carries information from teacher to learner, and in these instances the teacher's skillful and strategic use of language has a measurable impact on learning outcomes. Thus, the cumulative findings of instructional communication research are instrumental in maximizing the efficiency and effectiveness of both teaching and learning. Major sections of this volume include: Historical and Theoretical Foundations Instructor Characteristics and Behaviors Student Characteristics and Outcomes Pedagogy and Classroom Management Teaching and Learning Communication Across the Life-span This handbook serves researchers, professors, and graduate students by surveying the collective findings of research and experience concerning the intentional activity of teaching and learning.




Contemporary Business


Book Description

Boone, Kurtz, and Berston's, Contemporary Business, 17th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.




Principles of Contemporary Marketing


Book Description

PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.




ORGB


Book Description

A new approach to learning the principles of organisational behaviour, ORGB is the Asia Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake a course in organisational behaviour.




Business Ethics


Book Description