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The Business of Real Estate Photography

Author : Steven Ungermann

Publisher : Capture Realty Publications

Page : 103 pages

File Size : 12,49 MB

Release : 2019-04-10

Category : Photography

ISBN : 0646999931

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Book Description

The Business of Real Estate Photography provides the blueprints to start your own real estate photography business by providing a detailed guide on developing a business strategy and marketing plan, in addition to valuable information on the financial and legal aspects of the business. It assists you in gaining a thorough understanding of the market and includes many useful tips and lessons learned from the author’s own experiences that can save you time and money when establishing and growing your own business. It also includes free templates to help with market research, financial planning and marketing activities. The real estate photography business can be an enjoyable way to earn a living if you have a passion for photography or real estate and wish to enjoy a flexible lifestyle. The barriers to entry are minimal as all you need to get started is a digital SLR, wide-angle lens and a tripod. It is a niche photography discipline that requires knowledge of the real estate business and passion for developing the skills for photographing this type of subject. The book includes many useful tips and lessons from the author based on his own experiences that can save you time and money when growing your business. The book is recommended for people who are planning to start or currently operate a real estate photography business. It is also a good read for those who have a passion for photography and want to start their first business or those who are interested in the business of photography and real estate from a marketing perspective.



Photography for Real Estate Interiors

Author : Nathan Cool

Publisher :

Page : 142 pages

File Size : 35,23 MB

Release : 2017-09-14

Category :

ISBN : 9781549739361

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Book Description

From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screen shots and diagrams, you'll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today's crowd of camera clickers and show clients you charge like a pro because you shoot like one.



Real Estate Photography for Everybody

Author : Ron Castle

Publisher : Amherst Media, Inc

Page : 240 pages

File Size : 22,86 MB

Release : 2017-10-15

Category : Business & Economics

ISBN : 1682033031

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Book Description

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this book, Ron Castle introduces you to the skills you need to succeed in real estate photography. You’ll gain insight into some basics of the business, and you’ll learn what kind of equipment you’ll need to do the job. You’ll also learn what and what NOT to photograph, work to produce strong compositions, and find suggestions for an efficient and effective post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will provide helpful suggestions and perspectives on what a typical “real-world” real estate shoot entails.



Advanced Editing for Real Estate Photography

Author : Nathan Cool

Publisher :

Page : 218 pages

File Size : 33,56 MB

Release : 2017-11-09

Category :

ISBN : 9781973225959

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Book Description

In this second book in his real estate photography series, Nathan shows advanced editing techniques to create high-end real estate images. In-depth, detailed instructions, coupled with over 150 screenshots and example images guide you step-by-step through the tools used to repair images, validate exposures, correct problematic colors and artifacts, and easily remove unwanted items. Learn how to quickly add sunny skies to cloudy days, impactful TV scenery, and natural fireplace swaps. See how simple it is to evenly light a room by putting together photo composites in post-processing, along with tricks to make showers pop and hardwood floors look rich. Nathan places an emphasis on efficiency, sharing various Lightroom presets and showing how to turn repetitive Photoshop processes into one-button actions. While staying on-topic, Nathan also expands the "whys" to the "hows", providing a wide range of knowledge that can be applied to other techniques as well. Set yourself apart from the competition by learning the keys to editing speed with impressive, professional results.



Virtual Tour Photography for Real Estate

Author : Nathan Cool

Publisher :

Page : 185 pages

File Size : 11,70 MB

Release : 2020-06-07

Category :

ISBN :

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Book Description

With virtual tours on the rise in 2020, Nathan Cool's latest book is a timely resource showing how you can photograph, create, and host 360 virtual tours, in more ways than one. Using either inexpensive portable cameras or high-end DSLRs, Nathan shows the steps involved with 360 photography and how to optimize various techniques to fit your real estate photography business. Nathan covers gear, compositions, photography techniques, hosting services and options, editing practices, workflows, software, and pricing calculations to guide you through photographing and publishing 360 virtual tours. This book builds on techniques in Nathan's interior real estate photography book so that you can optionally incorporate flash and high-end editing for impressively impactful tours. By using the professional techniques in this seventh book in Nathan's real estate photography series, you can show your clients that when it comes to providing virtual tours, you're not a consumer with a camera; but instead, you're a pro.



Marketing Strategies for Real Estate Photography

Author : Steven Ungermann

Publisher : Haus Photo Media

Page : 25 pages

File Size : 38,78 MB

Release : 2020-07-04

Category : Photography

ISBN :

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Book Description

One of the biggest problems that real estate photographers have once they have set up their business as a legal entity, obtained all the right equipment and perfected their technique is obtaining new clients. Clients and customers are the lifeblood of any business, but how do you obtain new clients after starting your business? By developing and executing a strategic marketing plan tailored to your business. This short guide has been written to help real estate photographers develop their marketing plan and assist with winning new business. It includes a series of digital and direct marketing strategies along with useful tips and lessons the author has learned from his own experiences that can save you time and money when growing your business. A marketing action plan template has been included to help photographers execute the strategies learned in this guide book. These marketing strategies are an extract from the author's best-selling book ‘The Business of Real Estate Photography’, which is part of a two-book series.



Ninja Selling

Author : Larry Kendall

Publisher : Greenleaf Book Group

Page : 276 pages

File Size : 42,42 MB

Release : 2017-01-03

Category : Business & Economics

ISBN : 1626342857

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Book Description

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.



#Getsocialsmart

Author : Katie Lance

Publisher : Createspace Independent Publishing Platform

Page : 0 pages

File Size : 46,32 MB

Release : 2017

Category : Social media

ISBN : 9781541273313

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Book Description

"Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!



The High-Performing Real Estate Team

Author : Brian Icenhower

Publisher : John Wiley & Sons

Page : 274 pages

File Size : 20,14 MB

Release : 2021-09-15

Category : Business & Economics

ISBN : 1119801850

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Book Description

Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.



Sold

Author : David M. Greene

Publisher : Biggerpockets Publishing, LLC

Page : 200 pages

File Size : 31,80 MB

Release : 2021-02-02

Category : Business & Economics

ISBN : 9781947200371

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Book Description

87% of real estate agents fail within the first five years. Don't become another casualty According to the National Association of REALTORS(R), real estate agents with less than two years' experience have a median gross income of $9,300, while real estate agents with 16 years experience have a median gross income of $71,000. What if there was a better, more efficient way to build your real estate business without waiting 15 years or more? Six-Figure Real Estate Agent gives both new and seasoned real estate agents a practical and proven guide to get more clients, generate more sales, and earn higher commissions. Bestselling author, investor, and top-producing real estate agent, David Greene, shares the exact systems and processes that he used to scale his own real estate agent business, from solo agent to a thriving funnel and referral system with repeat business. This book will teach you an easy-to-implement system that will grow your real estate business quickly--without having to waste your time door knocking, calling FSBOs and expireds, or spending all your money chasing after paid-for internet leads. Inside, you'll discover: Why most agents don't succeed, and how to overcome those common hurdles How to inhabit the mindset of a top-producing agent Steps to build a massive sales funnel that always replenishes itself Tips, tools, and proven strategies for moving clients down the sales funnel How to master the art of the close Ten lead generation strategies (that you'll actually enjoy ) Lead follow-up techniques that will keep you clients coming back How to build a thriving database And so much more