› › Campaign Management Tool

Campaign Management Tool

Author : Fouad Sabry

Publisher : One Billion Knowledgeable

Page : 385 pages

File Size : 16,86 MB

Release : 2024-10-09

Category : Political Science

ISBN :

Get eBook

Book Description

Campaign Management Tool: Strategies and Tactics for Modern Political Campaigns In today’s political landscape, mastering campaign management is essential. Campaign Management Tool provides crucial strategies and tactics for modern political campaigns, focusing on voter engagement and fundraising. Why This Book Matters Political campaigns now require more than just a charismatic figurehead. This book serves as a guide to mastering the tools and technologies that are crucial to campaign success. Chapters Overviews: 1: Campaign Management Tool - Explore the central role of campaign management tools in successful political campaigns. 2: Customer Relationship Management - Understand how CRM improves voter interaction and data management. 3: Geographic Information System - Learn how GIS helps analyze and target voter demographics efficiently. 4: Intranet - See how intranets streamline internal campaign team communication. 5: Microsoft Outlook - Maximize Outlook's potential for campaign communication and scheduling. 6: Project Management Software - Discover how project management tools optimize campaign planning. 7: Personalized Marketing - Explore strategies to tailor campaign messages to individual voters. 8: Political Campaign - Gain insights into the structure and strategy of running an entire campaign. 9: Database Marketing - Understand how database marketing segments and targets voter groups. 10: Online Shopping - Draw parallels between e-commerce and voter engagement tactics. 11: Social Software - Learn how social tools foster community and voter support. 12: Blackbaud - Explore this software’s specialized fundraising and donor management features. 13: Voter Database - Grasp the importance of maintaining comprehensive voter databases. 14: Social Peer-to-Peer Processes - Understand how grassroots and peer-to-peer networks mobilize voters. 15: Non-profit Technology - Discover how non-profit technologies apply to political campaigns. 16: BlackBerry Unified Endpoint Manager - Learn about device security and management for campaigns. 17: Lead Management - Understand the process of converting leads into active campaign supporters. 18: Application Portfolio Management - Manage multiple campaign applications efficiently. 19: SharePoint Dashboard - Centralize campaign data and improve decision-making using SharePoint. 20: Cloud Collaboration - See how cloud tools enhance remote team collaboration. 21: NGP VAN - Explore NGP VAN's role in political data and field organizing. Campaign Management Tool is a vital resource for professionals, students, and enthusiasts. With this guide, you’ll be equipped to navigate the fast-evolving landscape of political campaigns.



The Campaign Manager

Author : Catherine Shaw

Publisher : Routledge

Page : 338 pages

File Size : 40,61 MB

Release : 2018-03-13

Category : Political Science

ISBN : 042995882X

Get eBook

Book Description

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.



Successful Customer Relationship Marketing

Author : Bryan Foss

Publisher : Kogan Page Publishers

Page : 554 pages

File Size : 30,31 MB

Release : 2001

Category : Business & Economics

ISBN : 9780749435790

Get eBook

Book Description

A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge; Strategy and Technology; Implementation; and Sector Studies.



Customer Relationship Management

Author : Srivastava Mallika

Publisher : Vikas Publishing House

Page : 368 pages

File Size : 27,71 MB

Release :

Category : Business & Economics

ISBN : 9325974118

Get eBook

Book Description

With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM. The book can serve as a guide for deploying CRM in an organization stating the critical success factors. KEY FEATURES • Basic concepts of CRM and environmental changes that lead to CRM adoption • Technological advancements that have served as catalyst for managing relationships • Customer strategy as a necessary and important element for managing every successful organization • CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction • The concept of customer loyalty management as an important business strategy • The role of CRM in business market • The importance of people factor for the organization from the customer's perspective • Central role of customer related databases to successfully deliver CRM objectives • Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy



Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources

Publisher : IGI Global

Page : 2254 pages

File Size : 38,47 MB

Release : 2014-12-31

Category : Business & Economics

ISBN : 1466673583

Get eBook

Book Description

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.





The Retail Value Chain

Author : Sami Finne

Publisher : Kogan Page Publishers

Page : 384 pages

File Size : 21,16 MB

Release : 2008-12-03

Category : Business & Economics

ISBN : 0749455799

Get eBook

Book Description

The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.



Branding

Author : John M. Murphy

Publisher : Springer

Page : 230 pages

File Size : 47,33 MB

Release : 2016-07-27

Category : Business & Economics

ISBN : 1349126284

Get eBook

Book Description

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.



Highly Effective Marketing Analytics

Author : Mu Hu

Publisher : Business Expert Press

Page : 171 pages

File Size : 26,87 MB

Release : 2019-12-23

Category : Business & Economics

ISBN : 1951527097

Get eBook

Book Description

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.



77 Building Blocks of Digital Transformation

Author : Jace An

Publisher : eBook Partnership

Page : 190 pages

File Size : 49,38 MB

Release : 2019-04-11

Category : Business & Economics

ISBN : 1912924854

Get eBook

Book Description

In 2018, '77 Building Blocks of Digital Transformation: The Digital Capability Model' was published to help 'digital practitioners' working in the digital space. Since then, quite a few readers have suggested writing a book about digital transformation for 'the general public' interested in learning more than basics of digital transformation. That is how the book '77 Building Blocks of Digital Transformation: Simply Explained' has been created.This book is intended to deliver the key messages of 'the 77 Building Blocks' to the general public. It aims to help the general public understand 'actual practices' in the digital space. This is not a theory book that discusses the academical ideas and concepts of digital transformation, but a 'practical' field book that describes the proven digital capabilities as the building blocks of digital transformation. This book does however not fully cover the technical detail of the Maturity Model described in '77 Building Blocks of Digital transformation: The Digital Capability Model' that aims to help digital practitioners with measuring digital maturity. Instead, this book provides examples of higher maturity indicators as an introduction to the Maturity Model. If you are looking for a deep dive into the Maturity Model, refer to '77 Building Blocks of Digital transformation: The Digital Capability Model'.This book covers:1. Digital Customer Experience Management -Digital Customer Journey Management -User Research -Usability Analysis -User Experience Designing -User Experience Testing 2. Social Interaction -Social Listening -Social Media Marketing -Social Media Servicing -Online Community Management -Rating & Review Management -Content Moderation -Social Crisis Management3. Digital Marketing -Digital Brand Marketing -Search Engine Optimization -Paid Search -Content Targeting -Affiliate Marketing -Online Advertising -Digital Campaign Management -Lead Management -Marketing Offer Management -Email Marketing -Mobile Marketing -Marketing Automation -Conversion Rate Optimization4. Digital Commerce -Online Merchandising -Shopping Cart & Checkout -Payments & Reconciliation -Order Management & Fulfillment -Account Management & Self-Service5. Digital Channel Management -Channel Mix & Optimization -Cross-Business Integration -Cross-Channel Integration -Multi-Device Presentation6. Knowledge & Content Management -Knowledge Collaboration -Knowledge Base Management -Content Lifecycle Management -Digital Asset Management -Content Aggregation & Syndication -Web Content Management7. Customization & Personalization -Customer Preference Management -Customer Communication Management -Social Behaviour Management -Interaction Tracking & Management -Customer Loyalty Management -Digital Customer Services8. Digital Intelligence -Product Similarity Analytics -Customer Insights -Customer Segmentation -Conversion Analytics -Digital Marketing Effectiveness -Big Data Analytics -Web Analytics -Reporting & Dashboard9. Digital Data Management -Non-relational Data Management -Distributed Data Store Management -Enterprise Search -Master Data Management -Data Quality Management -Digital Data Policy Management10. Digital Infrastructure Management -On-Demand Provisioning -User Interaction Services -Process Integration Services -Parallel Processing Services -Federated Access Management -Digital Continuity Management11. Digital Alignment -Digital Innovation -Digital Planning -Digital Governance -Cross-Boundary Collaboration -Digital Journey Readiness12. Digital Development & Operations -Digital Program & Project Management -Digital Design Authority -Digital Capability Development -Digital Capability Introduction -Digital Service Operations -Digital Quality Management