Campaign Trading


Book Description

Advance praise for... The only professional guide that tackles the impermanence and built-in obsolescence of trading systems Campaign Trading "John Sweeney will help you overcome the tyranny of one-note trading systems by explaining the secrets of maximum adverse excursion and maximum favorable excursion. Sweeney shows you when to hold' em, and when to fold' em, so you can trade in all types of markets. Now you can trade with the best of them." — Tushar S. Chande, Ph.D. Author, The New Technical Trader "This book is for the serious trader who wants to gain an edge. John Sweeney's Campaign Trading teaches you his concept of excursion analysis, a method that should be thoroughly understood by every trader who wants to win." — Thom Hartle Editor, Technical Analysis of Stocks & Commodities magazine "Sweeney grabs the trading bull by the horns and addresses one of the most neglected aspects of technical analysis—how to best exit a trade. He demonstrates his breadth of knowledge and depth of research by describing how to optimize profits and avoid catastrophic losses in all market conditions." — John F. Ehlers Author, MESA and Trading Market Cycles Success in the trading arena requires the ability to change strategies on a regular basis in order to accommodate moves in the market and shifts in investment preferences. And while having a solid trading system in place is important for attaining favorable and profitable results, it is equally important to have an overall approach that is flexible. After all, any given system is only effective for a certain period of time, under a specific set of circumstances. Campaign Trading gives you the tools you need to develop a strong trading style that can be adjusted, refined, and retuned, when necessary, to meet the demands of current market behavior. Author John Sweeney, Technical Editor of the highly regarded Technical Analysis of Stocks & Commodities magazine, has written a one-of-a-kind book that focuses on the "big picture." He maps out a game plan with which you can win the trading war, not just the isolated battles. Covering essential topics such as the basics and anomalies of campaigning, reversing bad trades, reversing out of ranges, and using options to shift the odds, this invaluable reference shows you how to build a sound base for campaigning. You will learn what measurement techniques to use, how to test trading rules for effectiveness, and how to pick the types of trades you will use in future campaigns. Campaign Trading uses case examples to illustrate how to create a profitable trading campaign that takes advantage of a specific trading instrument under a variety of circumstances. Once this campaign is established, you'll learn how to redevelop and adapt it to a new and different set of market conditions, thereby avoiding the built-in obsolescence typically found in systems that remain static. With Campaign Trading, you'll be appropriately armed to battle system impermanence and obsolescence. Whether you're a futures, options, stock, or bond trader, you'll find this must-have reference an indispensable source of help and guidance for keeping your system effective and on target—regardless of what the market is doing.




The Trading Game


Book Description

Nahezu jede Woche veröffentlichen Experten neue Ratschläge, wie man am Aktienmarkt garantiert gewinnt - wann man welche Aktien, Wertpapiere und Optionen kaufen, halten oder verkaufen sollte. Mancher Tip funktioniert in der Praxis, die meisten versagen, und alle gelten nur für einen kurzen Zeitraum. Um langfristig Gewinne zu erzielen, gibt es nur einen Weg: Kapital- und Risikomanagement. Alles, was fortgeschrittene Investoren und Makler darüber wissen sollten, finden sie in diesem Buch. (04/99)







Trading 102


Book Description

In her much-praised and highly popular book, Trading 101, Sunny Harris offered novices a crash course on the basics of the field. Now, for those looking to continue their education, Harris presents Trading 102: Getting Down to Business, an invaluable roadmap to taking the next step - designing an individual trading system and starting a personal trading business. This indispensable reference covers all the bases, including raising capital, regulations, marketing financial services, taxes and systems development. Along with hands-on strategies, proven techniques, and straightforward guidelines for tailoring a system based on individual trading styles, Trading 102 is packed with a wealth of easy-to-read charts and graphs as well as complete information on: * The science of the business. * Formulating a sound business plan. * Software for systems testing. * Psychological traps to avoid. Trading 102 is required reading for anyone looking to take the big leap into trading for a living.




Trading to Win


Book Description

Even the best trading system can prove disastrous if the trader doesn't have the ability to stick to their strategy. Featuring real-life case studies, The Psychology of Trading presents a step-by-step, goal-oriented approach to trading that emphasizes ways to keep emotions in check, overcome self-doubt, and focus clearly on a winning strategy.




Marketing Communications


Book Description

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk




Key Marketing Metrics


Book Description

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.




The Dictionary of Marketing


Book Description

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available




Direct, Digital & Data-Driven Marketing


Book Description

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.




Annual Report of the Governor General, Philippine Islands


Book Description

Early editions include information by the Commission and various public officials and agencies on the economic, social, geographic and local governmental development of the Philippines.