Political Consultants and Campaigns


Book Description

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.




Candidates, Consultants, and Campaigns


Book Description

Describes a modern American political campaign, discusses the influence of media advisers, and looks at PACs and modern campaign technology




Building a Business of Politics


Book Description

Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.




Campaign Warriors


Book Description

This book thoroughly examines the growing prevalence and influence of paid consultants in campaign politics and its impact on the political system in the U.S. and other countries.




Politics Lost


Book Description

People on the right are furious. People on the left are livid. And the center isn’t holding. There is only one thing on which almost everyone agrees: there is something very wrong in Washington. The country is being run by pollsters. Few politicians are able to win the voters’ trust. Blame abounds and personal responsibility is nowhere to be found. There is a cynicism in Washington that appalls those in every state, red or blue. The question is: Why? The more urgent question is: What can be done about it? Few people are more qualified to deal with both questions than Joe Klein. There are many loud and opinionated voices on the political scene, but no one sees or writes with the clarity that this respected observer brings to the table. He has spent a lifetime enmeshed in politics, studying its nuances, its quirks, and its decline. He is as angry and fed up as the rest of us, so he has decided to do something about it—in these pages, he vents, reconstructs, deconstructs, and reveals how and why our leaders are less interested in leading than they are in the “permanent campaign” that political life has become. The book opens with a stirring anecdote from the night of Dr. Martin Luther King Jr.’s assassination. Klein re-creates the scene of Robert Kennedy’s appearance in a black neighborhood in Indianapolis, where he gave a gut-wrenching, poetic speech that showed respect for the audience, imparted dignity to all who listened, and quelled a potential riot. Appearing against the wishes of his security team, it was one of the last truly courageous and spontaneous acts by an American politician—and it is no accident that Klein connects courage to spontaneity. From there, Klein begins his analysis—campaign by campaign—of how things went wrong. From the McGovern campaign polling techniques to Roger Ailes’s combative strategy for Nixon; from Reagan’s reinvention of the Republican Party to Lee Atwater’s equally brilliant reinvention of behind-the-scenes strategizing; from Jimmy Carter to George H. W. Bush to Bill Clinton to George W.—as well as inside looks at the losing sides—we see how the Democrats become diffuse and frightened, how the system becomes unbalanced, and how politics becomes less and less about ideology and more and more about how to gain and keep power. By the end of one of the most dismal political runs in history—Kerry’s 2004 campaign for president—we understand how such traits as courage, spontaneity, and leadership have disappeared from our political landscape. In a fascinating final chapter, the author refuses to give easy answers since the push for easy answers has long been part of the problem. But he does give thoughtful solutions that just may get us out of this mess—especially if any of the 2008 candidates happen to be paying attention.




Democracy for Hire


Book Description

This book is a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy. A key focus is on presidential elections, beginning in 1964, and the important role played by consultants and political operatives.




Campaign Warriors


Book Description

Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.




Candidate-Centered Campaigns


Book Description

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.




The Political Campaign Desk Reference


Book Description

Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.




Running for Office


Book Description

"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved