Book Description

Buying a new or used car should be fun, like getting a new skateboard or a new doll when you were a kid. But it's not. It's intimidating, long, stressful, and you drive away feeling that you spent too much, or have buyer's remorse and think you didn't get what you really wanted. Burl Johnson bought cars and felt the same way you do until, at the age of 35, he started selling cars, 40 a month, before managing salespeople in four dealerships in a successful 28 year career. He has personally trained and coached hundreds of salespeople, and desked tens of thousands of deals. You buy a car maybe one every two to four years. Professional salespeople do it for a living every day. The deck is stacked against you. With the information in this comprehensive book, everything is put out in the open, and what you find may shock you, and sometimes find it amusing. Expertly written and easy to understand, you are guaranteed to save hundreds, and more likely thousands, with no more effort than a few well placed words, and the necessary basic negotiation skills. He even discloses what a salesperson makes on your sale, and what they earn a year. I have never seen that in a car buying book before. And finally, he humanizes the process, so that you will walk in their shoes, and in the process, have more fun with your salesperson, and get them on your side as your advocate, instead of an adversary. It shouldn't be any other way. This is a must read.