Book Description
Comprehensive text that provides up-to-date content reflecting the changes that have taken place as digital technology has revolutionized almost every aspect of printing and related operations.
Author : Z. A. Prust
Publisher : Goodheart-Wilcox Publisher
Page : 0 pages
File Size : 19,24 MB
Release : 2003
Category : Technology & Engineering
ISBN : 9781566379847
Comprehensive text that provides up-to-date content reflecting the changes that have taken place as digital technology has revolutionized almost every aspect of printing and related operations.
Author : Jack Foster
Publisher : Berrett-Koehler Publishers
Page : 226 pages
File Size : 48,95 MB
Release : 1996
Category : Business & Economics
ISBN : 9781576750063
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
Author : Jodi Glickman
Publisher : Macmillan + ORM
Page : 305 pages
File Size : 36,8 MB
Release : 2011-05-10
Category : Business & Economics
ISBN : 1429923806
Great on the Job offers a much-needed "people skills" primer and masterclass in all facets of workplace communication Do you know how to ask for help at work without sounding dumb? Do you know how to get valuable and useful feedback from your colleagues? Have you mastered your professional elevator pitch so that every time you meet someone, they remember and are impressed by you? If you answered "no" to any of these questions, you need Great on the Job. In 2008, Jodi Glickman launched Great on the Job, a communications consulting firm whose distinguished client list includes Harvard Business School, Wharton, The Stern School of Business, Merrill Lynch, and Citigroup. Now, Glickman's three-step training program is available in book form for the first time. With case studies, micro strategies, and example language, readers will learn communication skills that can be practiced and implemented immediately. In today's economy, it's not typically the smartest, hardest working or most technically savvy who succeed. Instead, the ability to communicate well is often the most important precursor to success in the workplace. So whether you're a star performer or a struggling novice, Great on the Job will give you the building blocks you need for every conversation you'll have at work.
Author : Stephanie A. Smith
Publisher : SAGE Publications
Page : 155 pages
File Size : 46,79 MB
Release : 2018-03-09
Category : Language Arts & Disciplines
ISBN : 1544320795
Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.
Author :
Publisher : Wetfeet.Com
Page : 168 pages
File Size : 19,77 MB
Release : 2005-01
Category : Business & Economics
ISBN : 9781582075204
For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.
Author : Angee Linsey
Publisher :
Page : 156 pages
File Size : 13,46 MB
Release : 2018-11-15
Category : Business & Economics
ISBN : 9781947937765
Executive Recruiter and Career Coach Angee Linsey has helped scores of marketing and communications leaders hire great talent and be more intentional in how they manage their careers. With this book as a guide, mid-to-senior level comms professionals get practical advice on how to move away from the middle of the pack and level up their career.
Author : Minette Drumwright
Publisher : Routledge
Page : 296 pages
File Size : 42,32 MB
Release : 2013-08-15
Category : Language Arts & Disciplines
ISBN : 1135139431
Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.
Author : David Graeber
Publisher : Simon & Schuster
Page : 368 pages
File Size : 47,73 MB
Release : 2019-05-07
Category : Social Science
ISBN : 1501143336
From David Graeber, the bestselling author of The Dawn of Everything and Debt—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).
Author : Julie DeGalan
Publisher : McGraw Hill Professional
Page : 240 pages
File Size : 45,40 MB
Release : 2006
Category : College graduate Employment
ISBN : 0071458751
Answers your question: What can I do with a major in English? This work helps you explore the possibilities your major creates. It provides: guidance on how to present an English major as a workplace asset during an interview; a primer on how to conduct a job search; and ways to use your major in the real world.
Author : Toby Freedman
Publisher : CSHL Press
Page : 408 pages
File Size : 45,1 MB
Release : 2008
Category : Biotechnology
ISBN : 0879697253
An essential guide for students in the life sciences, established researchers, and career counselors, this resource features discussions of job security, future trends, and potential career paths. Even those already working in the industry will find helpful information on how to take advantage of opportunities within their own companies and elsewhere.