Changing the Message


Book Description




Delivering the People’s Message


Book Description

Presidents have long invoked electoral mandates to justify the use of executive power. In Delivering the People’s Message, Julia R. Azari draws on an original dataset of more than 1,500 presidential communications, as well as primary documents from six presidential libraries, to systematically examine choices made by presidents ranging from Herbert Hoover in 1928 to Barack Obama during his 2008 election. Azari argues that Ronald Reagan’s election in 1980 marked a shift from the modern presidency formed by Franklin Delano Roosevelt to what she identifies as a more partisan era for the presidency. This partisan model is a form of governance in which the president appears to require a popular mandate in order to manage unruly and deeply contrary elements within his own party and succeed in the face of staunch resistance from the opposition party. Azari finds that when the presidency enjoys high public esteem and party polarization is low, mandate rhetoric is less frequent and employs broad themes. By contrast, presidents turn to mandate rhetoric when the office loses legitimacy, as in the wake of Watergate and Vietnam and during periods of intense polarization. In the twenty-first century, these two factors have converged. As a result, presidents rely on mandate rhetoric to defend their choices to supporters and critics alike, simultaneously creating unrealistic expectations about the electoral promises they will be able to fulfill.




Get the Message?


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Changing the Conversation


Book Description

Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people-particularly girls and under-represented minorities-to consider engineering as a career option. Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering-as well as what turns the public off. Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science.




Involving Children For Hand Washing Behavior Change: Repeated Message Delivery to Foster Action


Book Description

Changing the hand washing behavior in a community is a challenge of different disciplines, including psychology and media practice. Distinct beliefs prevent people from washing their hands properly in critical moments. Moreover, each segment of the community has a different belief. Hence, adults, children, women, and men should be addressed differently. This experimental study explores the process of isolating and changing the beliefs of grade six students from the Chandba Primary School, in Chilga Local Administration North Gondar Zone Amhara Region, in Ethiopia. The intervention activities are done to increase a positive association with water and soap concerning the three critical moments, namely before eating, before touching or preparing food, and after defecation. The study describes the overall practical implementations of combined behavior change theories, and shows how they can be applied to the selection of target beliefs. The present study identifies important variables that are negatively and positively associated with hand hygiene. The results are based on a questionnaire, observations, and practical evaluation of hand washing skills that were identified during the four week intervention. • The study helps to develop communicators to change children's hygiene behavior. • It has significance in helping the participants to understand better ways of using locally available materials and methods for hygiene facilities preparation. • It shows the effectiveness of combined implementation of practical participation and multimedia message delivery regarding hygiene behavior change interventions. In general, the study reviles the complementary effect of multiple communication tools and models of treatment as well as their appropriate analytic strategies to change participant’s hygiene behavior.







Facing the Sunshine and Avoiding the Shadows


Book Description

Heraclitus of Ephasus, a Greek philosopher, once said, "Nothing endures but change." Sometimes the change in our lives comes by choice, and working through it is easy. Other changes are thrust upon us and can't be avoided; these changes may present challenges. When they come along, it's important to meet them head on to ensure smooth transitions. This guide to successfully adapting to change offers strategies that can position you to succeed. You can learn how to - improve your responses to change by studying successful people; - develop a support network to help you meet challenges; - harness enthusiasm and use positive thinking to your advantage; and - preserve your sanity by cultivating a sense of humor. Since change is a constant in every life, we must learn to accept it and embrace it. You can let go of your fear and develop the necessary skills to cope with and respond to change in order to lead a happy, more productive life. Facing the Sunshine and Avoiding the Shadows provides a road map to help get you there.




Sea Change


Book Description

In 1952, at age sixteen, Sylvia Earle—then a budding marine biologist—borrowed a friend’s copper diving helmet, compressor, and pump and slipped below the waters of a Florida river. It was her first underwater dive. Since then, Earle has descended to more than 3,000 feet in a submersible and, despite beginning at a time when few women were taken seriously as marine scientists, has led or participated in expeditions totaling more than 7,000 hours underwater, and counting. Equal parts memoir, adventure tale, and call to action, Sea Change: A Message of the Oceans has become a classic of environmental literature, at once the gripping adventure story of Earle’s three decades of undersea exploration, an insider’s introduction to the dynamic field of marine biology, and an urgent plea for the preservation of the world’s fragile and rapidly deteriorating ocean ecosystems. Featuring a gallery of color photographs and a new preface by Earle, this new edition of Sea Change arrives at a uniquely pivotal time when its message is needed more than ever before. She writes, “I want to share the exhilaration of discovery, and convey a sense of urgency about the need for all of us to use whatever talents and resources we have to continue to explore and understand the nature of this extraordinary ocean planet.” Her message is clear: how we treat the oceans now will determine the future health of the planet—and our species.







Microsoft Exchange Server 2010 Administrator's Pocket Consultant


Book Description

Portable and precise, this pocket-sized guide delivers immediate answers for the day-to-day administration of Exchange Server 2010. Zero in on core support and maintenance tasks using quick-reference tables, instructions, and lists. You’ll get the focused information you need to solve problems and get the job done—whether you’re at your desk or in the field! Get fast facts to: Configure and manage Exchange clients Set up users, contacts, distribution lists, and address books Administer permissions, rules, policies, and security settings Manage databases and storage groups Optimize message processing, logging, and anti-spam filtering Administer at the command line using Exchange Management Shell Configure SMTP, connectors, links, and Edge subscriptions Manage mobile device features and client access Back up and restore systems




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