Consumer-Brand Relationships


Book Description

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.




Economic and Business Management 2022


Book Description

Due to the impact of the epidemic in recent two years, the world economy has suffered great fluctuations. "Digital Finance", "Internet Finance" and "Science and Technology Finance" have gradually become hot spots in the industry, while enterprise development is also facing more challenges and difficulties. How should enterprises face the new situation and transformation? Economic and Business Management 2022 discusses the topics below: Economics: Marketing; Finance and Securities; Regional Economic; Tourism Economy; Economic Theory; Ecological Economy; Resources Economy; E-Commerce/Ebusiness; Finance and Tax. Business Management: Human resources; Market management; Sales management; Business management; Quality Management; Production management; Cultural system and mechanism; Fund management. The book is of interest to academics and professionals involved or interested in the fields mentioned above.




The Sustainable Global Marketplace


Book Description

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.




Brand Attachment


Book Description

The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.




Handbook of Marketing


Book Description

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.




Building Customer-brand Relationships


Book Description

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.




Customer Equity Management


Book Description

This book includes a practical framework with applied cases, and award-winning research.




Brand Intimacy


Book Description

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.




Handbook of Brand Relationships


Book Description

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.




Rose Book of Bible Charts, Maps, and Time Lines


Book Description

The #1 Bible Reference book celebrates its 10th anniversary with this 230-page edition that features more Bible maps, charts and illustrations than the original! This stunning, easy-to-understand reference book still provides the same full-color, reproducible Bible charts and overviews that made the original a favorite--but in an easier-to-use, updated format! This 10th anniversary edition of the Rose Book of Bible Charts, Maps and Time Lines features over 200 Bible Charts, Maps, and Timelines--and includes more pages, 6 extra topics, updated information, and a bonus 24" fold-out on Jesus' Family Tree. Every church library and every home should have a copy of Rose Book of Bible Charts, Maps and Time Lines. This book contains thousands of facts that will enrich your understanding and study of the Bible, and will be a great resource as you teach others about the Word of God. "If I could give only two books to a new Christian, one would be the Bible and the other would be this book." --Dr. Ed Hindson, President of World Prophetic Ministry and pastor on the The King is Coming telecast Features more than 200 reproducible Bible charts, maps, and timelines, including: Foldout Posters: Bible Time Line and Jesus' Genealogy Overviews on Popular Old Testament Topics, including the Tabernacle, Ark of the Covenant, Names of God, Feasts & Holidays of the Bible, and much more Overviews on Popular New Testament Topics, including the 12 Disciples, Armor of God, Fruit of the Spirit, and much more Overviews of Jesus' Life and Teachings Bible Overview: Books of the Bible and Key Bible Stories Christian History, including "How We Got the Bible" and a Christian History Time Line Charts Comparing Christianity to Islam and 20 Other World Religions Overviews on Bible Prophecy, Revelation, and the End Times Bible Maps Bible Illustrations and Diagrams "It is awesome! Rose Publishing has produced one of the finest books I have ever seen. Every aspect of the charts, maps and time lines leaps off the page with spectacular color, incredible accuracy and intricate detail. . . . A must for every pastor and teacher who wants to clearly present the truths of the Bible." --Dr. Jerry Falwell, Founder of Liberty University "A compendium of charts, time lines, lists and illustrations to accompany study of the Bible. This visually appealing resource provides a wide array of illustrative and textually concise references, beginning with three sets of charts covering the Bible as a whole, the Old Testament and the New Testament. These charts cover such topics as biblical weights and measures, feasts and holidays and the 12 disciples. Most of the charts use a variety of illustrative techniques to convey lessons and provide visual interest. A worthwhile example is 'How We Got the Bible, ' which provides a time line of translation history, comparisons of canons among faiths and portraits of important figures in biblical translation, such as Jerome and John Wycliffe. The book then presents a section of maps, followed by diagrams to conceptualize such structures as Noah's Ark and Solomon's Temple. Finally, a section on Christianity, cults and other religions describes key aspects of history and doctrine for certain Christian sects and other faith traditions. Overall, the authors take a traditionalist, conservative approach. For instance, they list Moses as the author of the Pentateuch (the first five books of the Hebrew Bible) without making mention of claims to the contrary. When comparing various Christian sects and world religions, the emphasis is on doctrine and orthodox theology. Some chapters, however, may not completely align with the needs of Catholic and Orthodox churches. But the author's leanings are muted enough and do not detract from the work's usefulness. As a resource, it's well organized, inviting and visually stimulating. Even the most seasoned reader will learn something while browsing. Worthwhile reference stuffed with facts and illustrations." --Kirkus Reviews