Commercial Goodwill
Author : P.D. Leake
Publisher : Рипол Классик
Page : 287 pages
File Size : 28,55 MB
Release : 1921
Category : History
ISBN : 5876776483
Author : P.D. Leake
Publisher : Рипол Классик
Page : 287 pages
File Size : 28,55 MB
Release : 1921
Category : History
ISBN : 5876776483
Author :
Publisher :
Page : 980 pages
File Size : 27,81 MB
Release : 1928
Category : Accounting
ISBN :
Author :
Publisher :
Page : 534 pages
File Size : 48,21 MB
Release : 1926
Category : Accounting
ISBN :
Author : Charles William Gerstenberg
Publisher :
Page : 754 pages
File Size : 36,15 MB
Release : 1924
Category : Business
ISBN :
Author : Jan H Dalhuisen
Publisher : Bloomsbury Publishing
Page : 851 pages
File Size : 37,65 MB
Release : 2019-06-13
Category : Law
ISBN : 1509925805
This is the seventh edition of the leading work on transnational and comparative commercial, financial, and trade law, covering a wide range of complex topics in the modern law of international commerce, finance and trade. As a guide for students and practitioners it has proven to be unrivalled. The work is divided into three volumes, each of which can be used independently or as part of the complete work. Volume 2 deals with the transnationalisation of contract; movable and intangible property law; and the transformation of the models of contract and movable property in commercial and financial transactions between professionals in the international flow of goods, services, money, information, and technology. In this transnational legal order, the emphasis in the new law merchant or modern lex mercatoria of contract and movable property turns to risk management, asset liquidity, and transactional and payment finality. Common law and civil law concepts are compared and future directions indicated. The potential, effects, and challenges of the blockchain are noted, so far especially for the carriage of goods by sea. All three volumes may be purchased separately or as part of a single set.
Author : American Institute of Certified Public Accountants
Publisher :
Page : 616 pages
File Size : 19,1 MB
Release : 1923
Category : Accounting
ISBN :
Author :
Publisher : The Law Publisher CC
Page : 513 pages
File Size : 22,57 MB
Release : 2012
Category :
ISBN : 1920569049
Author : Jennifer M. Black
Publisher : University of Pennsylvania Press
Page : 321 pages
File Size : 38,55 MB
Release : 2023-12-05
Category : History
ISBN : 1512824992
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.
Author :
Publisher :
Page : 358 pages
File Size : 47,84 MB
Release : 1926
Category : Accounting
ISBN :
Author :
Publisher :
Page : 464 pages
File Size : 30,17 MB
Release : 1918
Category : Advertising
ISBN :