Author : Olan D. Forker
Publisher : Lexington Books
Page : 322 pages
File Size : 43,56 MB
Release : 1993
Category : Business & Economics
ISBN : 9780029104057
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Henry W. Kinnucan
Publisher : Wiley-Blackwell
Page : 416 pages
File Size : 29,81 MB
Release : 1992
Category : Business & Economics
ISBN :
Author : Wulf D. Hund
Publisher : LIT Verlag Münster
Page : 218 pages
File Size : 31,22 MB
Release : 2013
Category : Social Science
ISBN : 3643904169
Colonial Advertising & Commodity Racism is the latest volume in LIT Verlag's series Racism Analysis - Series B: Yearbooks. This series explores racial discrimination in all its varying historical, ideological, and cultural patterns. It examines the invention of race and the dimensions of modern racism, and it inquires into racism avant la lettre. Racism Analysis brings together scholars from various disciplines and schools of thought, with the key aim of contributing to the conceptualization of racism and to identify the practices of dehumanization that are intrinsic to it. The contents of Colonial Advertising & Commodity Racism include: Advertising White Supremacy: Capitalism, Colonialism, and Commodity Racism * Come and Join the Freedom-Lovers: Race, Appropriation, and Resistance in Advertising * Buffalo Bill's Wild West: The Racialization of the Cosmopolitan Imagination * Fun Without Vulgarity? Commodity Racism and the Promotion of Blackface Fantasies * From Oecumene to Trademark: The Symbolism of the Moor in the Occident * Bittersweet Temptations: Race and the Advertising of Cocoa * The German Alternative: Nationalism and Racism in Afri-Cola. (Series: Racism Analysis - Series B: Yearbooks - Vol. 4)
Author : Margit Enke
Publisher : Springer Nature
Page : 421 pages
File Size : 18,6 MB
Release : 2022-04-22
Category : Business & Economics
ISBN : 3030906574
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Author : Harry Mason Kaiser
Publisher : Peter Lang
Page : 448 pages
File Size : 36,79 MB
Release : 2005
Category : Business & Economics
ISBN : 9780820472713
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Author : Robert Edward Frye
Publisher :
Page : 40 pages
File Size : 35,89 MB
Release : 1962
Category : Farm produce
ISBN :
Author : Robert Goldman
Publisher : Routledge
Page : 261 pages
File Size : 39,33 MB
Release : 2005-07-25
Category : Social Science
ISBN : 1134938381
This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
Author : Anne M. Cronin
Publisher : Psychology Press
Page : 167 pages
File Size : 37,29 MB
Release : 2004
Category : Business & Economics
ISBN : 0415281733
Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics.
Author : George Burton Hotchkiss
Publisher :
Page : 282 pages
File Size : 39,31 MB
Release : 1923
Category : Advertising
ISBN :
Author : Thomas Richards
Publisher : Stanford University Press
Page : 338 pages
File Size : 31,81 MB
Release : 1990
Category : History
ISBN : 9780804719018
This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"
