Case Studies In Marketing Management
Author : A.V. Shukla
Publisher : Sarup & Sons
Page : 108 pages
File Size : 14,9 MB
Release : 2004
Category : Marketing
ISBN : 9788176254755
Author : A.V. Shukla
Publisher : Sarup & Sons
Page : 108 pages
File Size : 14,9 MB
Release : 2004
Category : Marketing
ISBN : 9788176254755
Author : Donglin Xia
Publisher : Routledge
Page : 330 pages
File Size : 48,43 MB
Release : 2012
Category : Business & Economics
ISBN : 0415668115
With China's strategy shifting from political focus to economic focus, the business environment is more and more in favor of domestic and foreign enterprises, in terms of direct investments, joint ventures and various forms of collaborations. Thus, this book containing first-hand materials of Chinese enterprises would be of invaluable use.
Author : Sidharth Balakrishna
Publisher : Pearson Education India
Page : 164 pages
File Size : 17,3 MB
Release : 2011
Category : Marketing
ISBN : 9788131757970
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
Author :
Publisher : Excel Books India
Page : 161 pages
File Size : 31,93 MB
Release :
Category :
ISBN : 9350620294
Author : Josh Steimle
Publisher : Apress
Page : 330 pages
File Size : 25,42 MB
Release : 2016-08-04
Category : Business & Economics
ISBN : 1484219317
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author : Ralph Huygens
Publisher : Walch Publishing
Page : 152 pages
File Size : 28,8 MB
Release : 2000
Category : Education
ISBN : 9780825138652
Involves students in various roles in of the working world, including running a business Provides opportunities for group activities
Author : United States Civil Service Commission
Publisher :
Page : 32 pages
File Size : 11,42 MB
Release : 1958
Category : Personnel management
ISBN :
Author : Iafc
Publisher : Jones & Bartlett Publishers
Page : 417 pages
File Size : 32,38 MB
Release : 2010-08-19
Category : Juvenile Nonfiction
ISBN : 1449601626
The National Fire Protection Association (NFPA) And The International Association Of Fire Chiefs (IAFC) Are Pleased To Bring You The Second Edition Of Fire Officer: Principles And Practice, A Modern Integrated Teaching And Learning System For The Fire Officer I And II Levels. Fire Officers Need To Know How To Make The Transition From Fire Fighter To Leader. Fire Officer: Principles And Practice, Second Edition Is Designed To Help Fire Fighters Make A Smooth Transition To Fire Officer. Covering The Entire Scope Of NFPA 1021, Standard For Fire Officer Professional Qualifications, 2009 Edition, Fire Officer Combines Current Content With Dynamic Features And Interactive Technology To Better Support Instructors And Help Prepare Future Fire Officers For Any Situation That May Arise. Safety Is Principle! The Second Edition Features A Laser-Like Focus On Fire Fighter Safety. Reducing Fire Fighter Injuries And Deaths Requires The Dedicated Efforts Of Every Fire Fighter, Fire Officer, Fire Department, And The Entire Fire Community Working Together. It Is With This Goal In Mind That We Have Integrated The 16 Firefighter Life Safety Initiatives Developed By The National Fallen Firefighters Foundation Into The Text. Likewise, In Each Of The Chapters, Actual National Fire Fighter Near-Miss Reporting System Cases Are Discussed To Drive Home Safety And The Lessons Learned From Those Incidents. Some Of The Guiding Principles Added To The New Edition Include: •Description Of The “Everybody Goes Home” And The National Fire Fighter Near-Miss Reporting System, Including Over A Dozen Company Officer Near-Miss Examples Throughout The Text. •Description Of The IAFC/IAFF Firefighter Safety And Deployment Study. •The Latest Fire Fighter Death And Injury Issues As Reported By The NFPA? National Fallen Firefighters Foundation, IAFC, And IAFF, Including Results Of A Thirty-Year Retrospective Study. •Changes In Fire-Ground Accountability And Rapid Intervention Practices. •Results Of National Institute Of Standards And Technology Research On Wind-Driven Fires, Thermal Imaging Cameras, And Fire Dynamics As Related To Fire Fighter Survival. •The Latest Developments In Crew Resource Management. The Second Edition Also Reflects The Latest Developments In: •Building A Personal Development Plan Through Education, Training, Self-Development, And Experience, Including A Description Of The Fire And Emergency Services Higher Education (FESHE) Program. •The Impact Of Blogs, Video Sharing, And Social Networks. •How To Budget For A Grant. •Changes In The National Response Framework And National Incident Management System. Additional Items Related To Fire Fighter Safety And Health Are Included.
Author : Lalit Kanore
Publisher : Oxford University Press
Page : 225 pages
File Size : 27,77 MB
Release : 2022-06-16
Category : Business & Economics
ISBN : 019269619X
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Author : Sandeep Pachpande
Publisher : Oxford University Press
Page : 241 pages
File Size : 37,69 MB
Release : 2022-09-15
Category : India
ISBN : 019286937X
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.