Comunicación política y gobierno de coalición


Book Description

La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.




Nelson Textbook of Pediatrics


Book Description

Accompanying CD-ROM contains: contents of book; continuous updates; slide image library; references linked to MEDLINE; pediatric guidelines; case studies; review questions.




Clinical Management of Chronic Obstructive Pulmonary Disease


Book Description

This reference presents a comprehensive review of the most recent strategies used to assess, treat, and manage patients in each phase of chronic obstructive pulmonary disease (COPD)-offering the latest diagnostic modalities to identify and distinguish components of COPD in earlier, more reversible stages. Contains perspectives from the World Health Organization on the epidemiology and control of COPD in Africa, South America, and Eastern Europe!




Telemedicine and Teledermatology


Book Description

Telemedicine, the practice of transferring medical data using interactive audio, visual and data communication systems, is fast becoming indispensable in modern medicine, healthcare and education. This volume reviews the rapidly expanding and changing field of telemedicine in general with a special focus on teledermatology. As well as presenting historical and technological aspects, the book also describes several of the many fields of application in detail - one of them being teleteaching which already forms an essential part of medical training. Another major issue in telemedicine is the discussion of legal and ethical aspects of teleconsulting. Further contributions acquaint the reader with the various possibilities of telemedicine such as telemedicine for the family doctor, teleradiology, applications in surgery, telepathology, telecardiology, telemedicine in oncology and ophthalmology, and telepsychiatry. The particular aspects of teledermatology are discussed in detail in a separate section. All healthcare professionals from the medical practitioner to the pharmacist, healthcare manager, nurse or technician will find this compilation of up-to-date data valuable reading. The detailed discussion of teledermatology makes it indispensable for the dermatologist.




Guidance for CITES Scientific Authorities


Book Description

Use of and trade in wildlife is a fact of life for human society around the globe. Article IV of the CITES Convention requires that exporting countries restrict trade in Appendix II species to levels that are not detrimental either to species? survival, or to their role within the ecosystems in which they occur (known as the ?non-detriment finding?). Based on two workshops convened by IUCN to develop some pragmatic assistance for Scientific Authorities, this publication presents the background to the development of the non-detriment finding checklist and explains how the checklist itself is designed to work, in the hope that Scientific Authority staff will take and develop the parts of the approach that they find useful.




The Information


Book Description

From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award




Memorias


Book Description




BioGeomancer


Book Description