Connecting with your future clients
Author :
Publisher : future clients
Page : 166 pages
File Size : 17,10 MB
Release :
Category :
ISBN : 1424312299
The Customer of the Future
Author : Blake Morgan
Publisher : HarperCollins Leadership
Page : 225 pages
File Size : 17,90 MB
Release : 2019-10-29
Category : Business & Economics
ISBN : 1400213649
Book Description
With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
Solution-Oriented Spirituality: Connection, Wholeness, and Possibility for Therapist and Client
Author : Bill O'Hanlon
Publisher : W. W. Norton & Company
Page : 93 pages
File Size : 33,26 MB
Release : 2015-01-12
Category : Psychology
ISBN : 0393710939
Book Description
Skills and techniques from a master therapist on how to help clients connect to their lives spiritually. Although a growing number of Americans are turning to spirituality to help explain and supplement their lives, and a vast majority identify as religious, psychotherapy has long been reluctant to work alongside clients’ sense of “something bigger.” But what kind of resources might a spiritual sensibility offer from a mental health standpoint? How can therapists helpfully and respectfully integrate spiritual feelings into their work with clients? Bestselling author Bill O’Hanlon tackles these questions and others in this pioneering foray into the uses and pitfalls of spiritualities—both secular and religious—in a therapeutic setting. Here, spirituality is defined by its three integral components: a feeling of connection to something beyond oneself, a capacity for compassion or “feeling with,” and a sense of responsibility to make a contribution to others and to the world. Each of these “3 Cs” comes with illustrative anecdotes, case vignettes, and specific techniques for unlocking clients’ own spiritual resources. Solution-Oriented Spirituality is O’Hanlon at his best: erudite, conversational, and committed to mining any resource that might help clients get “unstuck” from constrictive behavioral and thought patterns.
Igniting Customer Connections
Author : Andrew Frawley
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 49,70 MB
Release : 2014-10-27
Category : Business & Economics
ISBN : 1118916700
Book Description
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Connect
Author : Lars Birkholm Petersen
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 16,49 MB
Release : 2014-09-05
Category : Business & Economics
ISBN : 1118963628
Book Description
Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
The Coaching Connection
Author : John Hoover
Publisher : AMACOM
Page : 288 pages
File Size : 22,28 MB
Release : 2009-08-19
Category : Business & Economics
ISBN : 081441415X
Book Description
Traditional coaching methods have focused entirely on the individual--sometimes even at the expense of improving measurable business results for the company. Now, authors John Hoover and Paul J. Gorrell, both notable leaders and talent experts, show managers how they can use contextual coaching to ensure both individuals and organizations experience the highest probability for success. Contextual coaching uses a dual-focus systems approach to align coaching processes with the strategies, cultural imperatives, talent management systems, communication practices, and competency requirements of an entire organization. The Coaching Connection teaches readers how to apply this methodology by taking all of these factors into consideration within their own organizational context. When coaching initiatives are successful, individual and organizational interests become one. Including a 360-degree assessment covering the ten most essential skill sets of well-balanced and effective leaders, as well as systems for measuring and managing talent, The Coaching Connection helps companies improve both their people--and their bottom line results.
Creating Customer Connections
Author : Jack Burke
Publisher : Silver Lake Publishing
Page : 321 pages
File Size : 30,24 MB
Release : 1997
Category : Business & Economics
ISBN : 1563431491
Book Description
Continuing Merritt's "Taking Control" series, this book offers businesspeople a practical guide to improving their customer service operations. Using case studies and interviews, author Jack Burke shows businesses how to use customer service to strengthen customer loyalty and promote the company as a whole.
The Energetic Fertility Method¿
Author : Nancy M. Mae
Publisher :
Page : 0 pages
File Size : 24,25 MB
Release : 2016-08-16
Category : Energy medicine
ISBN : 9781504362443
Book Description
The Energetic Fertility Method(TM) Tools for a Healthy Conception and Beyond synthesizes principles of energy medicine and applies them to fertility to help you conceive. Using the chakra system as a guide, it presents step-by-step advice on how to gain a deeper awareness of your body, mind and spirit in order to bring then into alignment for a healthy conception. Discussing everything from how your relationship to your body affects fertility, the impact of secrets, and much more, Nancy Mae offers a roadmap that can help you achieve the family you've always envisioned. This groundbreaking book will not only prepare you for the journey of fertility, it will provide you with tools that you can use for the rest of your life.
7 Easy Steps to Connect Your Business to Chinese Customers
Author : Melody Lu
Publisher : Smart Learning Publishing
Page : 34 pages
File Size : 39,73 MB
Release : 2012-06-12
Category :
ISBN :
Book Description
Key to doing business in China is learning their culture and language, as this will assure business success in the long run. Our goal at Market2China is to help you and your business knows how to associate your business with Chinese consumers. This book will provide you with a thorough understanding of the importance of connecting your business to the international marketplace, especially in China, as doing business in China requires the capability of being able to speak and understand their language. Of course, knowing the importance of learning Chinese and realizing that ambition might sometimes seem an insurmountable challenge. Many people who review Mandarin Chinese learning materials are so daunted by the prospect that they quickly lose hope. Here are 7 easy steps to get past those obstacles, and enabling you to secure an advantage in business by learning to speak with your Chinese counterparts and truly connect with them.
The Ultimate Online Customer Service Guide
Author : Marsha Collier
Publisher : John Wiley & Sons
Page : 204 pages
File Size : 32,36 MB
Release : 2010-12-15
Category : Business & Economics
ISBN : 1118007654
Book Description
Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
