Consumer Behavior
Author : Solomon
Publisher : Pearson Education India
Page : 562 pages
File Size : 34,71 MB
Release : 1973
Category :
ISBN : 9788177580327
Author : Solomon
Publisher : Pearson Education India
Page : 562 pages
File Size : 34,71 MB
Release : 1973
Category :
ISBN : 9788177580327
Author : Arjun Chaudhuri
Publisher : Routledge
Page : 182 pages
File Size : 27,87 MB
Release : 2006-08-14
Category : Business & Economics
ISBN : 1136406905
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Author : Laura Lake
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 13,88 MB
Release : 2009-05-11
Category : Business & Economics
ISBN : 0470449837
Consumer behaviour.
Author : Brian Mullen
Publisher : Psychology Press
Page : 290 pages
File Size : 50,92 MB
Release : 2013-06-17
Category : Business & Economics
ISBN : 1134932898
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Author : Debra L. Stephens
Publisher : Taylor & Francis
Page : 233 pages
File Size : 38,35 MB
Release : 2016-10-26
Category : Business & Economics
ISBN : 1317648854
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Author : Angus Deaton
Publisher : Cambridge University Press
Page : 468 pages
File Size : 43,15 MB
Release : 1980-05-30
Category : Business & Economics
ISBN : 9780521296762
For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.
Author : Michael R. Solomon
Publisher : Routledge
Page : 751 pages
File Size : 34,67 MB
Release : 2017-09-22
Category : Business & Economics
ISBN : 1315526913
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Author : Michaela Wanke
Publisher : Psychology Press
Page : 407 pages
File Size : 14,69 MB
Release : 2008-12-16
Category : Business & Economics
ISBN : 1136642846
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Author : George P. Moschis
Publisher : Springer
Page : 208 pages
File Size : 37,14 MB
Release : 2019-01-31
Category : Business & Economics
ISBN : 3030050084
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
Author : Diane Phillips
Publisher : Oxford University Press, USA
Page : 592 pages
File Size : 31,76 MB
Release : 2020
Category : Consumer behavior
ISBN : 9780190857134
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.