The Theory of Buyer Behavior
Author : John A. Howard
Publisher : New York : Wiley
Page : 490 pages
File Size : 37,7 MB
Release : 1969
Category : Business & Economics
ISBN :
Author : John A. Howard
Publisher : New York : Wiley
Page : 490 pages
File Size : 37,7 MB
Release : 1969
Category : Business & Economics
ISBN :
Author : Lorna M. Daniells
Publisher : Univ of California Press
Page : 456 pages
File Size : 40,84 MB
Release : 1976-01-01
Category : Business & Economics
ISBN : 9780520029460
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Author : Angeline Close
Publisher : Routledge
Page : 402 pages
File Size : 43,66 MB
Release : 2012
Category : Business & Economics
ISBN : 1848729693
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author :
Publisher :
Page : 560 pages
File Size : 45,11 MB
Release : 1977
Category : Consumer behavior
ISBN :
Author : Charles Glenn Walters
Publisher : McGraw-Hill/Irwin
Page : 616 pages
File Size : 41,53 MB
Release : 1974
Category : Business & Economics
ISBN :
Author : Gordon R. Foxall
Publisher : Taylor & Francis
Page : 416 pages
File Size : 16,28 MB
Release : 2002
Category : Business & Economics
ISBN : 9780415196437
Author : Geoffrey Paul Lantos
Publisher : Routledge
Page : 1091 pages
File Size : 20,97 MB
Release : 2015-01-28
Category : Business & Economics
ISBN : 1317473833
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author : Pauline Maclaran
Publisher : SAGE
Page : 546 pages
File Size : 19,6 MB
Release : 2009-12-04
Category : Business & Economics
ISBN : 144620698X
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Author : Gabriel Weimann
Publisher : SUNY Press
Page : 388 pages
File Size : 17,88 MB
Release : 1994-09-30
Category : Social Science
ISBN : 9780791421420
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author : Charles Glenn Walters
Publisher :
Page : 636 pages
File Size : 26,39 MB
Release : 1978
Category : Consumer behavior
ISBN :