Consumer Western Europe 2009/2010


Book Description

With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.




The Landscape of Consumption


Book Description

This volume brings together research on retailing, shopping and urban space; themes that have attracted wide interest in recent decades. The authors argue that the 'modernity' of the nineteenth century is often over-emphasised at the expense of recognising earlier innovation.




Work, Consumption and Capitalism


Book Description

Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible? This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of sociology, business and management, media and communication, cultural policy and cultural studies. Listen to a podcast about the book.




World Factbook


Book Description

In general, information available as of January 1, 2011 was used in the preparation of this edition. Provides brief information on the geography, people, government, economy, communications, and defense of countries and regions around the world. Contains information on international organizations. Designed to meet the specific requirements of United States Government Officials in style, format, coverage, and content. Includes 3 unattached maps, dated June 2011.




Human Nutrition


Book Description

The most complete review of human nutrition, ideal for those looking for a deeper grounding in the subject before pursuing a career in the discipline.




UNEP Year Book 2011


Book Description

The 8th Edition of the UN Environment Programme flagship report, The UNEP Year Book 2011, examines global emerging issues and provides the latest environmental science. it also highlights major environmental events and developments over the past year, and presents the most recent data and indicator trends. The ocean has become a global repository for much of the waste we produce. Scientists are concerned that plastic debris in the ocean can transport toxic substances which may end up in the food chain, causing potential harm to ecosystems and human health. The Year Book also explores the wider implications of the use of phosphorus in food production. Phosphorus is an essential nutrient whose supply is limited. Since demand for fertilizer in agriculture rocketed in the 20th century, large amounts of phosphorus are flowing into the environment. New perspectives are also emerging on how biodiversity conservation can be integrated in forest management. Forests are receiving increasing attention, not least because of their role in climate change mitigation. Halting loss of forest biodiversity is essential if forests are to adapt to mounting pressures, including climate change and pest outbreaks. The Year Book's overview of events and developments during 2010 shows how cutting edge science reveals new opportunities to mitigate climate change while improving air quality. Stimulated by technological innovation and green investments, renewable energy supply is growing rapidly. This and other developments are summarized in key environmental indicators that present the latest data and trends For The global environment.







The Sovereign Consumer


Book Description

This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics. Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth. A politically timely project, The Sovereign Consumer will have a wide appeal in academic circles, especially for those interested in consumer and welfare studies, and in political, economic and cultural thought in the twentieth century.




The World Factbook


Book Description




Analyzing the Cultural Diversity of Consumers in the Global Marketplace


Book Description

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.