Author : Milton T. Astroff
Publisher : Pearson Higher Ed
Page : 672 pages
File Size : 15,53 MB
Release : 2013-05-06
Category : Business & Economics
ISBN : 0133475298
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
Author : Rich Harrill
Publisher : Educational Institute
Page : 0 pages
File Size : 40,91 MB
Release : 2012-05-30
Category :
ISBN : 9780133076929
Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Author : James Abbey
Publisher :
Page : pages
File Size : 42,32 MB
Release : 2015-08-10
Category :
ISBN : 9780962071072
This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.
Author : James R. Abbey
Publisher : Educational Institute
Page : 0 pages
File Size : 30,98 MB
Release : 2014-08-18
Category : Hospitality industry
ISBN : 9780133594508
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
Author : Lea R. Dopson
Publisher : John Wiley & Sons
Page : 469 pages
File Size : 43,82 MB
Release : 2019-09-04
Category : Technology & Engineering
ISBN : 1119524997
Professional foodservice managers are faced with a wide array of challenges on a daily basis. Controlling costs, setting budgets, and pricing goods are essential for success in any hospitality or culinary business. Food and Beverage Cost Control provides the tools required to maintain sales and cost histories, develop systems for monitoring current activities, and forecast future costs. This detailed yet reader-friendly guide helps students and professionals alike understand and apply practical techniques to effectively manage food and beverage costs. Now in its seventh edition, this extensively revised and updated book examines the entire cycle of cost control, including purchasing, production, sales analysis, product costing, food cost formulas, and much more. Each chapter presents complex ideas in a clear, easy-to-understand style. Micro-case studies present students with real-world scenarios and problems, while step-by-step numerical examples highlight the arithmetic necessary to understand cost control-related concepts. Covering everything from food sanitation to service methods, this practical guide helps readers enhance their knowledge of the hospitality management industry and increase their professional self-confidence.
Author : Philip Kotler
Publisher :
Page : 0 pages
File Size : 45,95 MB
Release : 2017
Category : Business & Economics
ISBN : 9780134151922
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Author : G. Raghubalan
Publisher : Oxford University Press, USA
Page : 772 pages
File Size : 36,13 MB
Release : 2015
Category : Business & Economics
ISBN : 9780199451746
Accompanying DVD contains videos & PowerPoint presentations on different aspects of hotel houskeeping .
Author : Kahl, Christian
Publisher : IGI Global
Page : 293 pages
File Size : 43,15 MB
Release : 2020-10-23
Category : Education
ISBN : 1799844900
Over the last decade, many local students have preferred to study overseas. This has caused governments to announce the creation of programs and developments in the higher education sector to upgrade South-East Asia to a leading education hub. Moreover, many governments declared that they would work on the insurance of learning to increase the quality of the degrees and the teaching itself. This has led many to question the results of these declarations. Higher Education Challenges in South-East Asia provides an overview of what has been happening over the last ten years in higher education in South-East Asia. It also works to solve the challenges in modern education such as the impacts of digitalization, globalization, and Generation Y and Z learning styles. Covering topics that include globalization, educational technologies, and comparative teaching, this book impacts academic institutions, policymakers, government officials, university and college administrators and leaders, academicians, researchers, and students.
Author : Raymond Cote
Publisher : Educational Institute of American Hotel & Motel Association
Page : 0 pages
File Size : 33,72 MB
Release : 2006
Category : Accounting
ISBN : 9780866122832
Author : Michael L. Kasavana
Publisher : Educational Institute
Page : 0 pages
File Size : 23,80 MB
Release : 2013-04-26
Category : Hotel management
ISBN : 9780133430783
Managing Front Office Operations provides an in-depth look at management of the front office and how this department interacts with other hotel departments to create a memorable guest experience. This 14-chapter book presents a systematic approach to front office procedures by detailing the flow of business through a hotel, from the reservations process to check-out and account settlement. It also examines the various elements of effective front office management, paying particular attention to the planning and evaluation of front office operations and to human resources management. Hospitality management students and new front office employees who aspire to a management position will benefit from this practical textbook that explores every facet of hotel front office operations.
