The SAGE Handbook of International Corporate and Public Affairs


Book Description

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.




A Handbook of Corporate Communication and Public Relations


Book Description

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.




The Business of Student Affairs


Book Description

This book is as a primer on the business-related aspects of student affairs that practitioners should understand. The author discusses a variety of skill sets to equip student affairs practitioners-educators with the means to analyze circumstances, alter environments, invest in structures and programs, and lead campus progress.




Captured


Book Description

A U.S. senator, leading the fight against money in politics, chronicles the long shadow corporate power has cast over our democracy In Captured, U.S. Senator and former federal prosecutor Sheldon Whitehouse offers an eye-opening take on what corporate influence looks like today from the Senate Floor, adding a first-hand perspective to Jane Mayer’s Dark Money. Americans know something is wrong in their government. Senator Whitehouse combines history, legal scholarship, and personal experiences to provide the first hands-on, comprehensive explanation of what's gone wrong, exposing multiple avenues through which our government has been infiltrated and disabled by corporate powers. Captured reveals an original oversight by the Founders, and shows how and why corporate power has exploited that vulnerability: to strike fear in elected representatives who don’t “get right” by threatening million-dollar "dark money" election attacks (a threat more effective and less expensive than the actual attack); to stack the judiciary—even the Supreme Court—in "business-friendly" ways; to "capture” the administrative agencies meant to regulate corporate behavior; to undermine the civil jury, the Constitution's last bastion for ordinary citizens; and to create a corporate "alternate reality" on public health and safety issues like climate change. Captured shows that in this centuries-long struggle between corporate power and individual liberty, we can and must take our American government back into our own hands.




Handbook of Public Affairs


Book Description

Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.




Corporate Public Affairs


Book Description

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.




Business for Communicators


Book Description

Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.




Fundamentals of Corporate Communications


Book Description

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.




Leadership for Innovation


Book Description

Leadership for Innovation takes a look at organizations’ desire to make innovation every employee’s responsibility and teaches organizational leaders to create an innovative climate. Studies have revealed that although organizations desire to make innovation every employee`s responsibility, the major challenge is how to create a climate where every employee across functional units is involved in advancing innovation. Employee-driven innovation does not happen naturally, or by relaying on traditional management tools and approaches. Organizational leaders must possess the necessary innovation skills to develop and implement crosscutting innovation-support systems and practices. With over 10 years of experience focusing on designing workforce innovation-support systems, David Masumba shares strategies and policies that help companies create a climate of innovation. Leadership for Innovation offers tools that organizational leaders across industries, individuals aspiring to assume leadership roles, and undergraduate and graduate students can apply to develop essential innovation skill sets and bring themselves or their company to a whole new level.




Research Handbook on Public Affairs


Book Description

In this innovative Handbook, Arco Timmermans brings together a diverse range of experts to scrutinise the current field of public affairs, what can be learned from it and its compatibility with democracy and open society. Through this multidisciplinary focus on knowledge and competencies, the Handbook aims to closely connect the spheres of research and practice within public affairs.