Book Description

Do you have what it takes to create a union-proof culture in your company--one in which unions simply aren't necessary? The secret is not to fight unions at all. In years past, a company's response to unions was generally defensive, requiring heavy-handed tactics to keep organizers from influencing employees toward a pro-union vote. But in our modern, tech-savvy world, strategies involving labor relations have dramatically changed. Today's businesses are confronted with ever-changing rules, laws, and regulations that require up-to-date and positive solutions for their employees. And these companies can't do it alone. That's where you come in... Twenty-first century companies are in dire need of professionals who: - Understand how unions operate: their finances, their constitutions, their motives, and what their standard operating procedures mean for companies; - Can leverage that knowledge of organized labor to predict what unions will do next; - Will develop proactive campaign strategies for companies to use in-house with regard to employees' issues; - Know how to build and grow company advocates...without resorting to illegal or unethical tactics; - Are able to stay on top of the latest developments in labor relations in order to know how--and when--to react; - Have training on how to track and measure the vulnerability and risk of unionization on an ongoing basis; - Can establish an "employees-first" labor communications strategy that enhances the employer's brand and helps to recruit and retain the best talent for the company. Whether you're in upper-level management or you're simply realizing the power of a union-proof culture in your workplace, Proof Positive is an essential insider's guide, power-packed with facts, strategies, examples, and insights, that will help you stop fighting defensively against unions...and instead embrace a union-proof culture.