Multinational Corporations and the Control of Culture
Author : Armand Mattelart
Publisher :
Page : 328 pages
File Size : 16,14 MB
Release : 1979
Category : Business & Economics
ISBN :
Author : Armand Mattelart
Publisher :
Page : 328 pages
File Size : 16,14 MB
Release : 1979
Category : Business & Economics
ISBN :
Author : Albrecht Rothacher
Publisher : World Scientific
Page : 284 pages
File Size : 34,77 MB
Release : 2004
Category : Business & Economics
ISBN : 9789812563057
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from ownerOCofounderOCorun companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril. Contents: Corporate Identities and Successful Branding; Mars Inc.: More than Candies and Cat Food; The Bitter Sweet Chocolates of Sprngli-Lindt; Kikkoman: Far Travelled Sauces; Who Loves McDonald's ?; For God, America and the Real Thing: The Coke Story; Zubrowka Bison Vodka: The High Is the Limit; Ikea: The SmNland Way Goes Global; The Rise and Fall of the Seibu-Saison Empire; United, the Benetton Way; Nike Just Did It; Nokia: Connecting People through a Disconnected Past; Sony: Made by Morita; Sir Richard Branson's Virgins; Toyota: The Reluctant Multinational; Fiat: The Festa Is Over; Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover; The Lego Universe of Building Bricks; The Magic of Disney. Readership: Students, professionals and lay people interested in management and business issues."
Author : Paul Melessen
Publisher : Eburon Uitgeverij B.V.
Page : 300 pages
File Size : 21,57 MB
Release : 2017-06-06
Category : Business & Economics
ISBN : 9463011382
With expanding globalisation, international enterprises exercise a growing influence on organizational culture in countries where they operate. Several dimensional frameworks exist to compare country cultures in a quantitative manner. The same is true for organizational cultures. Yet, until now, the paradigm has been that the two types of culture need to be measured by different frameworks. For years, this paradigm has been an obstacle for comparing work cultures internationally. In this book, author Paul Melessen presents a dimensional framework that bridges the gap between the two types of culture. It builds on existing frameworks – in particular, the VSM and OCM frameworks presented by Geert Hofstede – to compare fifteen multinational corporations and subsequently draw several interesting conclusions. Appropriately titled Countries, Corporations and Cultures, the book develops the “Multilevel Culture” (MLC) framework with a procedure called MCMC multilevel modelling. Hence the subtitle A multilevel approach.
Author : Hyun-Sook Lee
Publisher :
Page : 225 pages
File Size : 30,85 MB
Release : 2010
Category : Corporate culture
ISBN : 9788174467836
Author : Fons Trompenaars
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 40,80 MB
Release : 2004-05-14
Category : Business & Economics
ISBN : 1841125911
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
Author : Philippe d' Iribarne
Publisher : Routledge
Page : 138 pages
File Size : 30,6 MB
Release : 2012
Category : Business & Economics
ISBN : 0415504635
Based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan, Philippe d'Iribarne looks at how a Western company can and should manage its cross-cultural, corporate values in its foreign subsidiaries and whether these values are universal or only Western specific.
Author : V. Miroshnik
Publisher : Springer
Page : 349 pages
File Size : 10,7 MB
Release : 2014-09-30
Category : Business & Economics
ISBN : 1137447664
This book explores the value component of corporate culture of companies and their relationship with production efficiency and personal values of the employee. The authors combine both qualitative analysis of the experiences of leaders of these organizations and the most advanced quantitative analysis regarding the corporate performances.
Author : Erin Meyer
Publisher : PublicAffairs
Page : 289 pages
File Size : 42,48 MB
Release : 2014-05-27
Category : Business & Economics
ISBN : 1610392590
An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
Author : George G. Gordon
Publisher :
Page : 92 pages
File Size : 45,10 MB
Release : 1996
Category : Corporate culture
ISBN :
Author : Björn Bjerke
Publisher : Edward Elgar Publishing
Page : 312 pages
File Size : 27,85 MB
Release : 1999
Category : Business & Economics
ISBN :
Comparing five different cultures - American, Arabian, Chinese, Japaness and Scandinavian - and how they reveal themselves in business practice, Bjorn Berke questions whether the culture-free business leader exists, and if so, what the characteristics of such a person might be.