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COVID-19's Impact on the Cryptocurrency Market and the Digital Economy

Author : Mansour, Nadia

Publisher : IGI Global

Page : 251 pages

File Size : 30,20 MB

Release : 2022-05-20

Category : Business & Economics

ISBN : 1799891194

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Book Description

The digital revolution is impacting not only organizations but all areas of society. No sector of activity has been spared, and the survival of many organizations depends on their ability to transform and reinvent themselves in a new digital paradigm that is still very uncertain and relatively anxiety-provoking. Before tackling technological issues, it is important to ask the right questions and to acquire a minimum of digital culture that will enable the implementation of a transformation strategy and the use of appropriate technological tools. COVID-19’s Impact on the Cryptocurrency Market and the Digital Economy proposes a dive into the digital ecosystem through a historical, sociological, political, and economic approach that supplies readers with a foundation they can build their future digital skills on. Covering topics such as cryptocurrency and economic resiliency, it is ideal for industry professionals, researchers, practitioners, scholars, academicians, and students.



Blockchain Technology and Applications for Digital Marketing

Author : Bansal, Rohit

Publisher : IGI Global

Page : 329 pages

File Size : 31,67 MB

Release : 2021-06-25

Category : Business & Economics

ISBN : 1799880834

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Book Description

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.



Digital Economy, Business Analytics, and Big Data Analytics Applications

Author : Saad G. Yaseen

Publisher : Springer Nature

Page : 723 pages

File Size : 44,6 MB

Release : 2022-09-26

Category : Computers

ISBN : 3031052587

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Book Description

This book is about turning data into smart decisions, knowledge into wisdom and business into business intelligence and insight. It explores diverse paradigms, methodologies, models, tools and techniques of the emerging knowledge domain of digitalized business analytics applications. The book covers almost every crucial aspect of applied artificial intelligence in business, smart mobile and digital services in business administration, marketing, accounting, logistics, finance and IT management. This book aids researchers, practitioners and decisions makers to gain enough knowledge and insight on how to effectively leverage data into competitive intelligence.



The Rise of Public and Private Digital Money

Author : International Monetary Fund

Publisher : International Monetary Fund

Page : 33 pages

File Size : 18,22 MB

Release : 2021-07-29

Category : Business & Economics

ISBN : 1513592033

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Book Description

Following the companion paper on the new policy challenges related to the adoption of digital forms of money, this paper presents an operational strategy for the IMF to continue delivering on its mandate of ensuring domestic and international financial and economic stability. The paper begins by summarizing the forces driving the adoption of digital forms of money, and the new policy questions that emerge. It then focusses on how the IMF’s core activities and output will need to evolve, including surveillance, capacity development, and analytical foundations. It ends by discusses how the IMF intends to partner with other organization, and to grow and structure internal resources to fulfill this vision.



Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service

Author : Fernandes, Gonçalo Poeta

Publisher : IGI Global

Page : 410 pages

File Size : 44,63 MB

Release : 2023-08-25

Category : Business & Economics

ISBN : 1668469871

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Book Description

Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.



Tourism Innovation in the Digital Era

Author : Marco Valeri

Publisher : Emerald Group Publishing

Page : 177 pages

File Size : 26,15 MB

Release : 2023-10-23

Category : Business & Economics

ISBN : 1837971668

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Book Description

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.



The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Author : Teixeira, Sandrina

Publisher : IGI Global

Page : 338 pages

File Size : 23,87 MB

Release : 2023-11-17

Category : Business & Economics

ISBN : 1668493268

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Book Description

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.



Integrating Digital Health Strategies for Effective Administration

Author : Bouarar, Ahmed Chemseddine

Publisher : IGI Global

Page : 467 pages

File Size : 48,89 MB

Release : 2023-05-18

Category : Medical

ISBN : 1668483386

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Book Description

In the field of health, digital health has assumed significant importance in recent years due to its contribution to enhancing the overall healthcare system performance in terms of alleviating the ever-growing pressure on the healthcare system, reducing healthcare costs, improving working conditions and job satisfaction of health professionals, improving patients’ satisfaction, and providing a holistic view of patient health through access to data and giving patients more control over their health. Therefore, it is of vital importance to understand the overwhelming possibilities and promise it can offer for better health services. Similarly, exploring barriers to digital health engagement is an important tool to guarantee an effective adoption and transition that can meet all healthcare stakeholders’ objectives. Integrating Digital Health Strategies for Effective Administration explores recent writings and original research findings in the field of digital health with a special focus on digital health adoption strategies and challenges. This book is intellectually situated between digital health management and digital health technologies. Covering topics such as digital health literacy, machine learning, and procedural law, this premier reference source is an essential resource for app developers, healthcare administrators, healthcare professionals, students and educators of higher education, researchers, and academicians.



Business Continuity Management and Resilience: Theories, Models, and Processes

Author : Rouco, José Carlos

Publisher : IGI Global

Page : 353 pages

File Size : 25,91 MB

Release : 2024-03-25

Category : Business & Economics

ISBN :

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Book Description

In an era characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), organizations are faced with an ever-changing array of crises that pose a threat to both their reputation and operational continuity. From unforeseen disruptions to intense market competition, the need for robust business continuity management and resilience has never been more pressing. Strategic success hinges on an organization's ability to weather the storm and swiftly recover from disasters. Those who fail to know the existing organizational models of continuity and appropriately plan for their business to encounter VUCA may not survive it. Business Continuity Management and Resilience: Theories, Models, and Processes provides an exhaustive overview of business continuity management but also offers innovative methodologies to enhance organizational and personal resilience. By delving into theories, models, and processes, it equips readers with the knowledge needed to navigate crises successfully. Covering crisis communication plans, the role of artificial intelligence, risk management, information technologies in crisis management, leadership skills in a crisis context, emergency response, competency models, virtual and augmented reality centers in training, and stress management, this reference book will help to prepare organizations for VUCA in the future. By fostering awareness, providing best practices, and drawing on lessons learned, this book presents a solution through a strategic imperative for those seeking to fortify organizations against the challenges of today's dynamic business environment.



Geriatric Dentistry in the Age of Digital Technology

Author : Martínez Asanza, Dachel

Publisher : IGI Global

Page : 363 pages

File Size : 21,82 MB

Release : 2023-12-18

Category : Medical

ISBN :

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Book Description

Geriatric Dentistry in the Age of Digital Technology is a comprehensive guide that addresses the crucial role of dental professionals in providing specialized care for aging patients in today's digital era. As the world's population continues to age, it is imperative to prioritize the health promotion, prevention, and recovery of older individuals, especially concerning their oral health. Drawing upon relevant theoretical frameworks and the latest empirical research, this book offers invaluable insights for professionals seeking to enhance their understanding of Geriatric Dentistry and Gerodontology, as well as their application within the international context of digital transformation. Whether you are a dentist, dental student, researcher, or involved in the management of elderly dental care, this book provides a comprehensive exploration of the discipline's key topics. Delving into a range of subjects, the book covers essential areas such as the integration of Geriatrics and Gerontology into dental training, teaching methodologies for Geriatric Dentistry and Gerodontology, prevalent systemic diseases among the elderly, oral conditions commonly observed in this population, changes in the oral cavity during aging, and holistic dental care for geriatric patients in the digital age. Additionally, the book explores the dynamic relationship between oral health and the quality of life of older individuals, strategies for health promotion and disease prevention, salutogenic marketing approaches, and the challenges faced in providing dental care for elderly patients, including physical, psychosocial, and geographical barriers.