Crafting Media Personas


Book Description

This volume examines the crafting of media personas in celebrity culture and war films, their focus on extreme situations, and how media consumers judge them and learn from them.




Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing


Book Description

In "Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing," readers are guided through the intricacies of building and maintaining a meaningful and authentic online presence. This comprehensive guide offers valuable insights and practical advice for navigating the digital landscape with intentionality, empathy, and responsibility. Readers will learn how to define their personal brand, understand their audience, and align their online presence with their values, interests, and goals. From practicing digital empathy and fostering constructive dialogue to taking breaks from social media and seeking feedback for growth, this guide covers a wide range of strategies and techniques for cultivating a thoughtful digital persona. Whether you're a seasoned social media user looking to refine your online presence or a newcomer navigating the complexities of the digital world, "Crafting Your Digital Persona" provides valuable guidance and inspiration for crafting a meaningful and impactful online identity. With practical tips, real-world examples, and actionable advice, this guide empowers readers to navigate the digital landscape with confidence, integrity, and authenticity.




A Self Made of Words


Book Description

Confident or fretful, solemn or sassy, tough or tender, casual or formal: the self you project in writing—your persona—is the byproduct of numerous decisions you make about what to say and how to say it. Though any single word or phrase or sentence might make little difference within the scope of an entire essay or book, collectively they create an impression of who you are or seem to be—an impression that’s sure to influence how readers respond to your work. Thus it’s essential to take charge of how you come across on the page, to craft an appropriate persona for whatever you’re writing, whether it’s a personal essay, a blog, a technical report, a letter to the editor, or a memoir. In this wise and ingenious little guide, noted essayist Carl Klaus shows you how to adapt your self to the needs of such varied nonfiction, by varying his own persona to illustrate the distinctive effect produced by each aspect and element of writing. Klaus divides his book into two parts: first, an introduction to the nature and function of a persona, then a survey of the most important elements of writing that contribute to the character of a persona, from point of view and organization to diction and sentence structure. Both parts contain exercises that will give you practice in developing a persona of your choice. Challenging and stimulating, each of his exercises focuses on a distinctly different aspect of composition and style, so as to help you develop the skills of a versatile and personable writer. By focusing on the most important ways of projecting your self in nonfiction prose, you can learn to craft a distinctive self in your writing.




From Social Butterfly to Engaged Citizen


Book Description

I. Theories of Engagement -- Foreword / Phoebe Sengers -- 1. The Ideas and Ideals in Urban Media / Martijn de Waal -- 2. The Moral Economy of Social Media / Paul Dourish and Christine Satchell -- 3. The Protocological Surround: Reconceptualizing Radio and Architecture in the Wireless City / Gillian Fuller and Ross Harley -- 4. Mobile Media and the Strategies of Urban Citizenship: Control, Responsibilization, Politicization / Kurt Iveson -- II. Civic Engagement -- Foreword / Yvonne Rogers -- 5. Advancing Design for Sustainable Food Cultures / Jaz Hee-jeong Choi and Eli Blevis -- 6. Building Digital Participation Hives: Toward a Local Public Sphere / Fiorella De Cindio and Cristian Peraboni -- 7. Between Experience, Affect, and Information: Experimental Urban Interfaces in the Climate Change Debate / Jonas Fritsch and Martin Brynskov -- 8. More Than Friends: Social and Mobile Media for Activist Organizations / Tad Hirsch -- 9. Gardening Online: A Tale of Suburban Informatics / Bjorn Nansen, Jon M. Pearce and Wally Smith -- 10. The Rise of the Expert Amateur: Citizen Science and Microvolunteerism / Eric Paulos, Sunyoung Kim, and Stacey Kuznetsov -- III. Creative Engagement -- Foreword / Gary Marsden -- 11. Street Haunting: Sounding the Invisible City / Sarah Barns -- 12. Family Worlds: Technological Engagement for Families Negotiating Urban Traffic / Hilary Davis ... [et al.] -- 13. Urban Media: New Complexities, New Possibilities -- A Manifesto / Christopher Kirwan and Sven Travis -- 14. Bjørnetjeneste: Using the City as a Backdrop for Location-Based Interactive Narratives / Jeni Paay and Jesper Kjeldskov -- 15. Mobile Interactions as Social Machines: Poor Urban Youth at Play in Bangladesh / Andrew Wong and Richard Ling -- IV. Technologies of Engagement -- Foreword / Atau Tanaka -- 16. Sensing, Projecting, and Interpreting Digital Identity through Bluetooth: From Anonymous Encounters to Social Engagement / Ava Fatah gen. Schieck ... [et al.] -- 17. The Policy and Export of Ubiquitous Place: Investigating South Korean U-Cities / Germaine Halegoua -- 18. Engaging Citizens and Community with the UBI Hotspots / Timo Ojala ... [et al.] -- 19. Crowdsensing in the Web: Analyzing the Citizen Experience in the Urban Space / Franscisco C. Pereira ... [et al.] -- 20. Empowering Urban Communities through Social Commonalities / Laurianne Sitbon ... [et al.] -- V. Design Engagement -- Foreword / Mark Blythe -- 21. A Streetscape Portal / Michael Arnold -- 22. Nonanthropocentrism and the Nonhuman in Design: Possibilities for Designing New Forms of Engagement with and through Technology / Carl DiSalvo and Jonathan Lukens -- 23. Building the Open-Source City: Changing Work Environments for Collaboration and Innovation / Laura Forlano -- 24. Dramatic Character Development Personas to Tailor Apartment Designs for Different Residential Lifestyles / Mark Foth ... [et al.].




The Art of Small Business Social Media


Book Description

In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.




How to Create a Personal Brand That Stands Out: Crafting Your Unique Identity for Success


Book Description

In today's fast-paced digital world, standing out is more important than ever. Whether you're an entrepreneur, creative professional, or corporate leader, building a strong personal brand is the key to success. How to Create a Personal Brand That Stands Out is your ultimate guide to developing a unique identity that resonates with your audience, grows your influence, and opens doors to endless opportunities. This book provides practical strategies, real-world examples, and expert advice to help you uncover your strengths, define your niche, and market yourself like a pro.




Digital Marketing Demystified: A Beginner's Guide to Social Media Success


Book Description

Conquering the Social Media Jungle: A Captivating Guide to Engagement and Growth Struggling to navigate the ever-evolving social media landscape? Wish you could craft magnetic content, cultivate a loyal community, and finally crack the code to social media success? This book is your adventure guide! Packed with actionable strategies and insightful tips, Conquering the Social Media Jungle equips you with the essential tools to: Craft captivating content that stops the scroll and sparks engagement Build a thriving social media community that becomes your biggest cheerleader Harness the power of data analytics to optimize your strategy and achieve real results Stay ahead of the curve with the latest trends and tactics Whether you're a seasoned entrepreneur or a complete social media newbie, this book offers a clear roadmap to achieving your goals. Stop feeling overwhelmed and start making a genuine impact! Download your copy today and embark on your social media conquest!




How To Be Viral?


Book Description

In a world saturated with content and creators, standing out is easier said than done. "How To Be Viral? A Guide to Becoming a Sensation on Social Media" demystifies the complex landscape of viral content, offering aspiring influencers, seasoned veterans, and curious brands a treasure trove of insights, strategies, and actionable advice. This comprehensive guide begins by diving into the foundational aspect of any successful online journey: crafting a captivating online persona. It explores the nuances of branding and the importance of a consistent, authentic identity across platforms like TikTok, Instagram, YouTube, and Twitch. The book then segues into the nitty-gritty of creating 'Content That Converts.' Readers will learn to identify the types of posts and videos that have the highest likelihood of going viral. This section offers tailored advice for optimizing content across various platforms, touching on their unique algorithms and user behaviors. This guide is not just another self-help book; it's a comprehensive playbook for anyone eager to make their mark in the digital age. With its blend of theory, real-world examples, and actionable advice, this book is your one-stop-shop for all things viral.




Persona Studies


Book Description

The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposes Discusses the mediated blending of media and different types of interpersonal communication Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization Translates new research, concept, theories, methods, and approaches into clear case studies and applications Examines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.




07 GRASPED Personas in Digital PR


Book Description

This book journeys through the transformative world of Digital Public Relations, highlighting the strategic roles and creative tactics essential for crafting compelling online brand narratives. It provides insights into the synergy between digital innovation and public relations expertise. The book uniquely focuses on the personas integral to Digital PR, offering a behind-the-scenes look at how these professionals shape public perception and drive brand engagement in the digital age. Delves into the evolving landscape of Digital PR, introducing the professionals who navigate this dynamic field to amplify brand stories, engage audiences, and manage online reputations. List of Personas The Digital PR Manager The Content Creator/Writer The Media Relations Specialist The Social Media Coordinator The Crisis Manager The Analytics Expert These personas represent the core of Digital PR efforts, highlighting the diverse skills and strategies employed to navigate the digital landscape effectively.