Book Description
Sections cover prescription drug advertising and buyer behaviour, emotions and their impact on consumers, cultural factors in consumer behaviour and buyer behaviour in interactive contexts.
Author : Charles R. Taylor
Publisher : Elsevier
Page : 309 pages
File Size : 38,85 MB
Release : 2007-05
Category : Business & Economics
ISBN : 0762314125
Sections cover prescription drug advertising and buyer behaviour, emotions and their impact on consumers, cultural factors in consumer behaviour and buyer behaviour in interactive contexts.
Author : Rajagopal
Publisher : IGI Global
Page : 319 pages
File Size : 26,18 MB
Release : 2015-01-31
Category : Business & Economics
ISBN : 1466675195
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Author : Marieke de Mooij
Publisher : SAGE Publications
Page : 425 pages
File Size : 26,21 MB
Release : 2010-09-29
Category : Business & Economics
ISBN : 1412979900
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Author : Sarma, Sarmistha
Publisher : IGI Global
Page : 396 pages
File Size : 11,99 MB
Release : 2017-07-13
Category : Business & Economics
ISBN : 1522527281
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Author : Marieke K. de Mooij
Publisher : SAGE
Page : 473 pages
File Size : 48,52 MB
Release : 2019-06-10
Category : Business & Economics
ISBN : 1526471590
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Author : Cele C. Otnes
Publisher : Taylor & Francis
Page : 484 pages
File Size : 43,66 MB
Release : 2012-04-27
Category : Business & Economics
ISBN : 1136463488
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Author : Gerhard Raab
Publisher : CRC Press
Page : 412 pages
File Size : 26,49 MB
Release : 2016-02-24
Category : Business & Economics
ISBN : 1317018702
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Author : Katja Gelbrich
Publisher : Edward Elgar Publishing
Page : 521 pages
File Size : 47,68 MB
Release : 2023-05-09
Category : Business & Economics
ISBN : 1803923199
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.
Author : Emi Moriuchi
Publisher : Emerald Group Publishing
Page : 154 pages
File Size : 39,70 MB
Release : 2021-06-22
Category : Business & Economics
ISBN : 1838671773
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.
Author : Andy Molinsky
Publisher : Harvard Business Review Press
Page : 228 pages
File Size : 14,88 MB
Release : 2013-02-19
Category : Business & Economics
ISBN : 1422187284
“I wrote this book because I believe that there is a serious gap in what has been written and communicated about cross-cultural management and what people actually struggle with on the ground.”—From the Introduction What does it mean to be a global worker and a true “citizen of the world” today? It goes beyond merely acknowledging cultural differences. In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone. But managing and communicating with people from other cultures is an essential skill today. Most of us collaborate with teams across borders and cultures on a regular basis, whether we spend our time in the office or out on the road. What’s needed now is a critical new skill, something author Andy Molinsky calls global dexterity. In this book Molinsky offers the tools needed to simultaneously adapt behavior to new cultural contexts while staying authentic and grounded in your own natural style. Based on more than a decade of research, teaching, and consulting with managers and executives around the world, this book reveals an approach to adapting while feeling comfortable—an essential skill that enables you to switch behaviors and overcome the emotional and psychological challenges of doing so. From identifying and overcoming challenges to integrating what you learn into your everyday environment, Molinsky provides a guidebook—and mentoring—to raise your confidence and your profile. Practical, engaging, and refreshing, Global Dexterity will help you reach across cultures—and succeed in today’s global business environment.